Sanmeet Kaur Nagpal

I am a graduate of Pharmacy and I have experience in marketing with various global pharmaceuticals. I have experience in launching products, go-to-market strategies, campaign management, KOL engagements, and data analytics, and also well-versed in prescription data. I have a proven track record of increasing sales, launching successful products, and improving market share in highly competitive markets. In addition to my technical knowledge, I am a strong leader and collaborator. I have led cross-functional teams, managed budgets, and worked closely with sales representatives and key opinion leaders (HCPs) to ensure the success of our products.

Thanks

Brand Manager – Consultant (Part-time):                                                                                   Feb’22- Present   

JOGO Health, 

• Driving the positioning, messaging, content development, and campaigns to generate demand in various markets.
• Managed monthly marketing budgets, ensuring optimal resource utilization, and updating the management team.
• Coordinate  with external stakeholders, clients, and agency partners to deliver the brand objective.
• Liaised with the internal teams to drive integrated marketing campaigns resulting in incremental sales of 20%.
• Coordinate with the digital agency to implement/build digital media strategy and manage the social media calendar for the company.
• Firsthand experience in posting social media posts (Facebook, LinkedIn, and Instagram), google analytics, and google maps listing.
• Collaborate with the sales team to identify customer needs, growth opportunities and address challenges.

Brand Manager:                                                                                                          

Sep’18 - Dec’21

Procter and Gamble Health Limited,     

• Drove various ATL (TV & Radio Campaigns), BTL (Consumer Activations to spread awareness on Nasal Hygiene, Trade Visibility), and digital marketing initiatives (social media campaigns for brand awareness and top-of-mind recall). 
• Launched digital marketing initiative that improved brand awareness increased TOM by 2pt & MS% +3%
• Worked closely with regional and global partners to ensure marketing communication and strategies aligned with business objectives globally.
• Led the transformation from multichannel marketing to omnichannel marketing built on a fresh communication strategy, resulting in brand growth and a higher operating market.
• Conduct market research to identify trends and insights and leverage new opportunities.

Product Manager (Marketing):                                                                              

Jul’14 – Sep’18

Sanofi Limited,     

• Conducted market research to understand customers’ needs and enhance customer experience. 
• Develop insights through competitor analysis, portfolio gap analysis, and long-term sales volume forecasting activities and devise a future accordingly.
• Liaised with internal stakeholders for the smooth execution of the campaigns.

Product Manager (Marketing):                                                                                      Sep 2013 – Jul 2014 

Cipla Limited                                      

• Prepare and communicate to stakeholders marketing bulletins in support of marketing initiatives and promotional activities leading up to Marketing campaigns.

Senior Product Executive (Marketing):                                                                         Jul 2011 – Sep 2013 

Glenmark Pharmaceuticals

Stint I: Product Executive                                                                                         

Stint II: Assistant Product Manager 

• Designed and implemented marketing campaigns including creative, media, and direct mail promotions for increased brand awareness for new and existing products.
• Built sales motivation/skill development programs: newsletter series, and training modules for effective selling.

• Master’s in business administration (PGDM-HCPM)- Post Graduate Diploma in Pharmaceutical and Healthcare Management, IES MCRC, Mumbai University                           Jul’2008 - May’2010
• Bachelor of Pharmacy - Sterling Institute of Pharmacy, Mumbai University.   Jul’2004 - May’2008
• Certifications in Digital Marketing:                                                                        
  • The Squared Online Certificate in digital marketing leadership- powered by Google.
  • Google Digital & Marketing Professional Program Basic and Advanced from Manipal Institute.

Certification PAAB Training 1.0- An essential course delivered by PAAB reviewers on code fundamentals