Roberta Giffin

I’m an experienced insurance professional with over 35 years in the Property & Casualty industry, most recently as a Business Development and Marketing Manager. I’ve led cross-functional teams, driven strategic growth, and developed product manuals for Personal Property, Farm, and Commercial lines. I thrive on collaboration, problem-solving, and aligning product strategy with customer needs and regulatory compliance. With a strong foundation in data analysis, market research, and pricing oversight, I’m excited about the opportunity to bring my skills to a new role focused on product and pricing initiatives.

I am a seasoned insurance professional with over 35 years of experience in the Property & Casualty industry. My background includes leadership roles in business development, marketing, and operations, with a strong focus on driving growth, developing insurance products, and improving team performance. I have successfully managed large teams, led the creation of Personal Property, Farm, and Commercial insurance manuals, and implemented strategic initiatives to enhance customer retention, compliance, and operational efficiency. My experience also includes market research, data analysis, and cross-functional collaboration to align products with both regulatory requirements and customer needs.

I hold the Canadian Accredited Insurance Broker (CAIB) designation and have completed the OTL and LLQP licenses. To support my leadership and strategic planning skills, I’ve also completed professional development courses through the University of Waterloo, including Understanding Human Behaviour, Coaching for Success, and Leading People to Effectiveness. This blend of technical insurance training and leadership education supports my ability to contribute to both product strategy and team collaboration.