Roberto Rota

An energetic and results-oriented business client leader with 20 years of experience in leading business client management strategies. A true problem solver, who is looking to tailor his management and strategic experience in exceeding client requirements and exceeding targets. 

SALES MANAGER, 2021 - Ongoing                 Royalty General Construction 

• Generate sales revenue to meet company goals, $32.5M 2022
• Winning and Managing Top clients including the City of Toronto, Infrastructure Ontario, Defense Canada, CATSA, Peel Region, Skyservice, Porter Airlines, Signature Flight Support, CpK, CAE, Waterfront Toronto, PortsToronto, Billy Bishop Airport, Chartright Airlines, Pearson International Airport, TPL

• Develop, manage & implement our corporate Sales Plan incorporating strategy with the Director of Sales & Marketing and the President
• Support Sales Plan through management of necessary marketing initiatives 

• Identity, seek & secure new clients, represent the company in the community
• Manage bids & proposals directly tied to opportunities, ensuring complete, accurate and timely submissions, exceeding client expectations. 
• Develop & manage the sales team required to achieve company goals

DIRECTOR OF SALES, 2019 - 2020                       Steritech / Rentokil Canada 

● Managed Canadian Sales, Over $12.5M in Net Sales in 2019 

● Negotiated, Signed, Managed, McDonald’s CAN, $440K, $1.3M 

● Managed the implementation of New Sales Service Programs Across Canada 

● Managed Profitability, Profit Model’s for all Sales Opportunities, $4.8 Million 

● Developed Country Business Development Strategies, including Lead 

Generation, Sales Pitch, Sales Tools, Prospecting Tools, and Road Maps, Trained, Managed New Account / Business Development Managers 

● Ensured Customer and Client Satisfaction, Client Development 

● Top Accounts: RBI, Tim Horton’s, YUM Brands, 7-eleven, Loblaw’s, Sobeys, CARA/Recipe, A&W, Metro, KFC, Moxies, Shoppers Drug Mart, Cineplex 

BUSINESS DEVELOPMENT MANAGER, 2015 - 2018                   Nestle Canada 

● Number 1 Account Manager in Canada, Over $800K in Net Sales in 2018 

● Over Achieved 270% of Sales Target / Exceeded all KPI’s 

● Won the largest Deal in Nespresso’s History, over $500K 2018 

● Developed Territory Business Development Strategies, including Lead Generation, Sales Pitch, Sales Tools, Prospecting Tools, and Road Maps, 

● Trained, Managed New Account / Business Development Managers developed onboard Training and Sales Skills and Tools to be used daily. 

● Ensured ongoing Sales and Technical Support and Service to Existing & New Accounts, ensuring 98% Customer Satisfaction and Brand Loyalty 

VP OF BUSINESS DEV., 2008 – 2016              Sense Appeal / Farm to Table

● Managed the Sales Strategy, Branding, Marketing, Operations, and Finance initiatives of Sense Appeal, achieving $1.75M in Sales in 2014. 

● Managed Financing, Operating budgets, strategic investments, hired, trained, & supervised staff, managed processes, customer requirements, Sale Cycles. 

● Designed and opened SA’s Two Retail Cafés. Generating $1M in Sales in 2014, establishing a loyal customer base and Brand Equity. 

BUSINESS DEVELOPMENT MANAGER 2005 - 2008                  IBM Canada Inc. 

● Managed Regional Business Development Strategy and Sales Plans, achieving: $9.92M of $8.1M in Sales Plan in 2006, managing New Sales Opportunities. 

● Managed Distributor and Reseller Channels, trained Sales Reps on IBM Sales Requirements, acted as key IBM focal point, supporting a $22M Territory. 

● Hunted, Pitched, Strategized to top C-level management clients, $9.8 M. 

● Collaborated with Industry Product / Software Solutions Teams, achieving a 22% increase in net new sales, achieving 112% in sales targets. 

Richard DeVos Graduate School, MBA 2000 

Master’s in Business Administration, USA 

• 3.57/4 • Harvard Case Study Method 

Northwood University, BBA 1998 
Bachelors in Business Administration, USA 

• 3.46/4 GPA • Summa Cum Laude • Dean’s List Recipient 

Seneca College, BAD 1997 
Business Administration Diploma, Canada 

• 3.20/4 GPA • Graduated with Honors