Sakshi Malik

• A result-oriented marketing research analyst with a proven track record of delivering actionable insights with data-backed strategies to optimize marketing campaigns, enhance customer experience, and boost revenue.
• An ardent generalist and a forward-thinker; experienced in strategic planning and processes, with specific exposure in Customer Service, Hospitality and Aviation industry.
• Proven track record of of effectively implementing process enhancements, streamlining operations, and providing impactful solutions. Adept problem solver and self-starter, consistently driving initiatives forward in various scenarios.
• Accomplished professional with exceptional oral and written communication talents, proficient in simplifying intricate concepts for non-technical recipients. Thrived in a deadline-driven environment by delivering influential presentations and employing data-driven storytelling techniques.

• Conducted a thorough market research project on Walmart, targeting local customers based on trade area. Utilized benchmarks to aid strategic decisions and drive business growth. Demonstrated strong assets and achieved notable milestones throughout.
• Recognized a market gap through a detailed analysis of two prominent companies, Google Merchandise Store and IBM Logostore, using SimilarWeb. Displayed keen attention to detail, adept problem-solving through critical thinking, and exceptional analytical process.
• Executed comprehensive research targeting Millennials and Gen Z demographics. This involved conducting customer surveys via Qualtrics, organizing and participating in focus groups, and in-depth competitor analysis. The goal was to gather valuable insights about Ontario Place, understand customer preferences, and gain a comprehensive understanding of the competitive environment.
• Applied advanced data analysis techniques to extract actionable insights and deliver strategic recommendations. Employed Decision Trees, Regression, Neural Network modeling, and conducted Model Comparisons using SAS Enterprise Miner. Analyzed the Online Shoppers Purchase Intention Dataset to provide valuable insights.

• Post Graduate Diploma in Marketing Research and Analyst                                     Aug, 2023

Centennial College - Toronto