Sarah Elawa

Hello!
My name is Sarah, and I am a multidisciplinary Communications and Marketing Specialist with a track record of increasing multiple companies' online reach, engagement, and conversions. For example, I increased one company's Instagram account engagement rate by 397%, accounts reach by 1,137%, profile visits by 71.1%, and website taps by 433% in just three months by spearheading a brand new reel and carousel strategy. 

I have a proven ability to meet deadlines, multitask effectively, and analyze data to improve conversion rates. I also love staying up-to-date with current trends in the digital marketing industry.

I am currently seeking an opportunity to help a company optimize their digital media strategy, so if that is something you are interested in, I would love to connect.

Key Skills:
•Content Creation
•Social Media Management
•Marketing Strategy
•Customer Service
•Copywriting
•Video Production
•Marketing Analytics
•Team Leadership
•Social Media Strategy 
•Community Management
•Graphic Design
•Photography
•Content Marketing

Creative & Social Media Assistant – Ryleah Shae Creative                                                    05/2022 – 11/2022 

• Created engaging video and image content daily that consistently received high engagement and helped them receive an average of 6 new project inquiries per month.
• Developed and implemented a monthly and weekly content calendar in collaboration with leadership while pitching new content ideas and staying up to date with current trends. 
• Assisted in the seamless execution of multiple corporate events by delivering friendly and accurate customer service to attendees.

Marketing & Growth Assistant – Flutter Care                                                                             01/2022 – 04/2022

• Increased the company’s Instagram account engagement rate by 397%, accounts reached by 1,137%, and website taps by 433% in 3 months through spearheading a brand-new content strategy.
• Generated 200+ new industry contacts and built relationships with 100+, who recommended the company's products to their clients.
• Increased Facebook page visits by 42.9% and Instagram profile visits by 71.1% by successfully managing multiple social media accounts (Instagram, TikTok, Facebook, Twitter, Reddit), answering questions & comments, and interacting with the target audience.
• Created engaging video, image and text content which significantly boosted app downloads and website visits.
• Continually improved content performance by creating weekly marketing reports which analyzed content performance metrics (reach & engagement).  

Digital Design & Communications Assistant – SFU Surrey Co-op Programs                        01/2021 – 08/2021 

• Helped attract numerous employers and students to the program by designing 8+ compelling flyers, booklets, videos, posters, social media posts (LinkedIn, Instagram, Facebook), and infographics for emails. 
• Spearheaded and wrote a brand-new, bi-weekly blog that significantly increased brand awareness and engagement while maintaining brand consistency and voice. 
• Attracted students to the program by launching a new marketing initiative, including interviewing and filming co-op alumni and editing those videos for multiple marketing channels. 

Team Leader of Fruits Section & Cook – Cora’s Restaurant                                                  06/2015 – 12/2020     

• Successfully trained and led 10+ new staff members on food preparation, storage, sanitation, and safety procedures, resulting in the seamless integration of new hires into the team.
• Demonstrated exceptional food preparation and service proficiency by efficiently plating 30+ meals per hour in a fast-paced environment.
• Collaborated and communicated effectively with colleagues to streamline food preparation and presentation processes, leading to faster service while maintaining the highest food quality standards.
• Ensured optimal inventory levels by conducting daily line stock checks, contributing to efficient supply chain management.

Bachelor of Arts – Major in Communications, Minor in Publishing (with Distinction)         2018 – 2023 

Simon Fraser University - Burnaby, BC 

GPA: 3.82

President’s Honour Roll: Summer 2022 semester 

Dean’s Honour Roll: Fall 2019 – Spring 2023 semesters

Scholarships: The Undergraduate Open Scholarship (Fall 2020 – Spring 2023 semesters)