Sienna Lalonde

A creative and strategic professional with a passion for visual storytelling, brand development, and flawless content execution. With a Marketing degree from UBC’s Sauder School of Business and expertise in creative production, packaging design, and asset management, I excel at blending strategy and aesthetics to transform brand visions into compelling, high-impact experiences.

Wildpack Beverage | Vancouver, BC | Strategic Accounts Project Manager

2023 - Present

• Managed key relationships with multiple top 50 U.S. breweries, overseeing forecasting, procurement, production, and communication to strengthen retention.
• Increased revenue and optimized sales by refining client onboarding, leading contract pricing negotiations, and supporting finance initiatives, including payment collections and account reconciliation.
• Improved operational efficiency by automating processes across sales, logistics, and procurement, enabling faster workflows and better cross-functional collaboration.

TEALEAVES | Vancouver, BC | Logistics and Operations Associate 

2022 - 2023

• Optimized B2B pricing strategy and led the transition from Outreach to Salesforce, boosting sales revenue and improving customer experience.
• Implemented a company-wide Product Information Management System, enhancing data accessibility and operational efficiency.
• Led end-to-end product design and procurement for B2C loyalty merchandise, strengthening brand engagement and customer retention.

Bell Canada | Toronto, ON | Marketing, Operations and Applied Technologies Consultant

2021

• Leveraged big data analytics in Tableau and MicroStrategy to pinpoint and resolve key customer experience pain points.
• Collaborated cross-functionally to analyze telecommunications data, develop strategic recommendations, and evaluate implementation feasibility.

RISE Kombucha | Vancouver BC | Event Marketing Coordinator

2019 - 2020

• Promoted RISE Kombucha on campus through event sponsorships and targeted marketing, boosting brand awareness and sales among UBC students.
• Developed and managed sponsorships and partnerships with student organizations, executing campus marketing campaigns to enhance product visibility and consumer engagement.

UBC Sauder School of Business | Vancouver, BC | Bachelor of Commerce

2019 - 2022

• Program: Marketing Major, Sustainability & Social Impact Minor

Academic Achievements: 3x Academic All-Canadian (varsity athlete maintaining an 80%+ average), 4x Dean’s Honour Roll