
Sienna Lalonde
Marketing / Advertising / Public Relations
About Sienna Lalonde:
A creative and strategic professional with a passion for visual storytelling, brand development, and flawless content execution. With a Marketing degree from UBC’s Sauder School of Business and expertise in creative production, packaging design, and asset management, I excel at blending strategy and aesthetics to transform brand visions into compelling, high-impact experiences.
Experience
Wildpack Beverage | Vancouver, BC | Strategic Accounts Project Manager
2023 - Present
- Managed key relationships with multiple top 50 U.S. breweries, overseeing forecasting, procurement, production, and communication to strengthen retention.
- Increased revenue and optimized sales by refining client onboarding, leading contract pricing negotiations, and supporting finance initiatives, including payment collections and account reconciliation.
- Improved operational efficiency by automating processes across sales, logistics, and procurement, enabling faster workflows and better cross-functional collaboration.
TEALEAVES | Vancouver, BC | Logistics and Operations Associate
2022 - 2023
- Optimized B2B pricing strategy and led the transition from Outreach to Salesforce, boosting sales revenue and improving customer experience.
- Implemented a company-wide Product Information Management System, enhancing data accessibility and operational efficiency.
- Led end-to-end product design and procurement for B2C loyalty merchandise, strengthening brand engagement and customer retention.
Bell Canada | Toronto, ON | Marketing, Operations and Applied Technologies Consultant
2021
- Leveraged big data analytics in Tableau and MicroStrategy to pinpoint and resolve key customer experience pain points.
- Collaborated cross-functionally to analyze telecommunications data, develop strategic recommendations, and evaluate implementation feasibility.
RISE Kombucha | Vancouver BC | Event Marketing Coordinator
2019 - 2020
- Promoted RISE Kombucha on campus through event sponsorships and targeted marketing, boosting brand awareness and sales among UBC students.
- Developed and managed sponsorships and partnerships with student organizations, executing campus marketing campaigns to enhance product visibility and consumer engagement.
Education
UBC Sauder School of Business | Vancouver, BC | Bachelor of Commerce
2019 - 2022
- Program: Marketing Major, Sustainability & Social Impact Minor
Academic Achievements: 3x Academic All-Canadian (varsity athlete maintaining an 80%+ average), 4x Dean’s Honour Roll
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