Solen LEFEUVRE-PAULY

I am a Native French living in Toronto Marketing Manager, looking for an empowering, engaging opportunity in Event for my next career step and grow professionally and personally in a captivating and stimulating environment.

Passionate about event management and results-driven individual with a background in marketing, I am eager to leverage my skills and enthusiasm to embark on a fulfilling journey in the event industry with your organization and to contribute to your team.

Marketing & Sales Manager assistant, Zola

MAY 2022 – OCTOBER 2022

• Grew sales expectations by 15% and boosted leads generation, applying proactive sales strategies.
• Produced original content / writing for the SEO that involved optimizing individual blog posts or articles to improve their visibility and rankings in search engine results.
• Link Building: Build authoritative and relevant backlinks from other reputable websites to enhance your website's authority and credibility.
• Produced 14 e-marketing campaigns in our eorts to maintain brand loyalty and create leads using HubSpot.
• Curated awareness campaigns through Linkedin using Waalaxy. Our visibility increased our B2B leads tremendously.
• Analysis, reporting and continuous improvement of campaigns data.
• Found new prospects, generated business opportunities, secured sales appointments, and provided customer support/training.
• Collected feedback from customers/prospects to aid the product team in enhancing the customer experience.
   

Marketing & Communication Manager, Unitee

SEPTEMBER 2020 – JULY 2021

• Boosted leads by 46% through targeted social media marketing campaigns (Instagram & Facebook).
• Produced and managed social media campaigns to develop brand awareness.
• Produced 4 e- mailing campaigns for prospecting and remarketing.
• Using inhouse data, examined and reported KPIs to prove the success of marketing campaigns.
• Boosted website visibility through eective SEO on-page optimization strategies like keyword-rich content and improved meta-text.
• Created various content (posts, photos, videos) for social media, wrote articles on hairdressing and real estate, and managed content schedules. Also, crafted engaging presentations. 
• Explored new opportunities and markets through research. Contributed to mock-ups, email campaigns, and social media content.

Marketing & Communication Assistant, Marguerite & Cie

MAY 2020 – JULY 2020

• Applied SEO expertise to enhance online visibility and drive organic growth by ensuring the website has
• proper site speed, mobile-friendliness, and structured data implementation.
• Executed dynamic social media management, fostering engagement and brand awareness.
• Conducted comprehensive statistical analysis to monitor performance and inform strategic decisions.
• Assessed website design and customer journey to enhance user experience.

Co-Founder, BDE Invictus (Student Association)

OCTOBER 2018 – APRIL 2020

Created on the initiative of seven students to organize activities/events such as welcoming new students, and various sports and cultural activities.
 

Business Intern, Ubiflow

JUNE 2019 – AUGUST 2019

Creation of a database of French promoters for the sales department, for commercial prospecting purposes.

MSc International Negotiation & Business Development, Rennes School of Business (ESC)

SEPTEMBER 2021 - FEBRUARY 2023

Obtained - Negotiation techniques in a complex global environment, Business and Management strategies, Sales, B2B Marketing and Crisis management.