sonali bhelwa

Marketing Coordinator | Paid Media Expert | Data-Driven Marketing Strategies & Analytics

I have experience in digital marketing, paid media, and social media strategy. Currently, I am working as a Social Media Strategist Intern at Asterid Group (Jan 2025 – Present), where I focus on LinkedIn content, email marketing, and lead generation. I have successfully increased webinar sign-ups by 20%, expanded the contact list by 35%, and improved email open rates by 20% through Mailchimp. My efforts in website optimization and marketing strategy have also led to a 25% boost in lead conversions and a 15% increase in course sales.

Previously, I worked as a Marketing Coordinator at The Boulevard Club (Apr 2023 – Dec 2023), where I led Google Search Ad campaigns, resulting in a 20% increase in event bookings and ticket sellouts for large-scale events. I also implemented email marketing strategies, leading to a 15% rise in open rates, and managed website updates and digital content to enhance customer engagement. Before that, as a Marketing Assistant Intern at The Boulevard Club (Jan 2023 – Apr 2023), I created social media content, scheduled posts via Hootsuite, and improved event attendee engagement by 45% through targeted promotions.

Before moving to Canada, I worked as a Paid Media Specialist at Catalyst Creator Marketing Agency (Jan 2021 – Apr 2022), managing lead generation and ad campaigns for real estate and F&B clients. My strategies drove a 40% increase in qualified leads while reducing CPL by 30% and CPA by 25%. I also created real-time performance dashboards using Looker Studio and Google Analytics, improving ROI by 35%. Additionally, I worked as a Social Media Manager & Creative Strategist at Catalyst Creator Marketing Agency (Jul 2019 – Dec 2020), where I developed and executed social media strategies for clients in the F&B, fitness, and e-commerce industries, helping brands grow their digital presence.

I have a Postgraduate Diploma in Strategic Relationship Marketing from George Brown College, Toronto (Graduation: Aug 2024), where I gained expertise in customer relationship management, data-driven marketing, and strategic brand development. Additionally, I completed a Postgraduate Diploma in Digital Media Marketing from George Brown College, Toronto (Graduation: Apr 2023), focusing on paid media, social media strategy, SEO, and digital analytics.

Before moving to Canada, I earned a Bachelor of Technology in Computer Science Engineering from Karunya University, Coimbatore, India (Graduation: Jul 2019). My coursework covered programming, data structures, and system design, which provided me with a strong analytical and problem-solving foundation, complementing my digital marketing expertise.