Soorej p.s

Highly creative and multi-talented Graphic Designer with over 4+ years of experience in multimedia, branding, 3D imagery and design. With a bachelor’s in communication design and a post grad in 3d Animation and Character Design, I am seeking new opportunities where I can use my background as well as ingenuity, passion and skills that I have acquired within the industry to assist a company to grow.

WORK EXPERIENCE Graphic Designer Freelance | Toronto, Ontario | April 2022 - present 

● Create, adapt, and/or manipulate motion graphics to convey appropriate product messaging in a fluid manner for website, social campaigns, and videos 

● Providing design concepts for in-store displays, signage, and other POS materials. 

● Manage and deliver photography, video, animation, and motion graphic projects

 ● Assist with photography and video production Ensure a consistent tone and voice that aligns with the client's brand

 ● Design, export, and implement creative assets 

● Create website, mobile app and software dashboard designs by translating business requirements, recommending features, experiences, and UI implementations to meet the needs of the platform and business objectives. 

● Create user flows to ensure effective and smooth user experience on website, app and custom software products ● Work directly with the client and Steer Business team to present/communicate ideas and explain rationale behind design decisions to stakeholder teams 

● Participate in brainstorming sessions, conceptual development and design reviews Lead the user experience strategy and user roadmaps to ensure a consistent user experience across all platforms 

● Translate the user flows and wireframes into user-centered designs that best reflect the brand and is inline with best user interface design practices 

● Establish web and platform design standards and ensure adherence to these standards Graphic Designer Ronco Safety | Concord Ontario | November 2021 - April 2022 

● Work as a team member within the design and marketing team, supporting all Graphic Design requirements 

● As part of the design team, design activities may include the company’s graphics including all sales and marketing materials such as catalogs, online banners and branded materials. 

● Working alongside marketing and product teams to develop Point Of Sales Materials, packaging and adverts 

● Managing and maintaining a content database of all online and offline marketing materials and content

 ● Managing artwork to ensure that brand guidelines are adhered to throughout the company’s materials 

● Liaising with suppliers regarding production of materials ensuring these are taken into consideration with internal deadlines 

● Taking down design briefs and translating these into creative but practical branded materials 

● Making design decisions based on analytical data and user testing results 

● Responsible for designing and updating all packaging artwork 

● Brainstorm new ideas for creative assets at Ronco 

● Keep abreast with competitor material and ensure RONCO’s material is of the same standard 

● Ensure that all collateral material meets the company guidelines and timeline. 

● Work with outside vendors to print and distribute material

 ● Drive all product and application photography and corporate video initiatives including recording and delivering final product through video editing software. 

● Assist manager in executing marketing concepts and activities; write content and coordinate graphic design operations for various types of media (e-flyers, flyers, brochures, PowerPoint presentations, posters, press releases, etc.) 

● Mailing campaigns: Prepare and execute tasks related to mailing campaigns (i.e. Prepare lists, execute mail merges, collect and prepare collateral material) Graphic Designer Freelance | Toronto, Ontario | June 2021 - November 2021 

● Contribute to the vision for look, feel and functionality of the Brand and Products 

● Support design and production of various assets that are fresh, compelling, and inspire readers and social audiences to engage, learn, and take action 

● Develop high-quality multimedia content for various projects, with excellent judgment, instincts, and a sharp feel for the social landscape 

● Projects include marketing initiatives (ad campaigns, social media, website, trade shows, etc.) and design projects specific to the digital and physical products 

● Develop and maintain brand appropriate aesthetic visual guidelines and design templates 

● Maintain awareness of the latest industry trends and changes within design and marketing 

● Collaborate with teams in brainstorm sessions to ensure designs are in-line with overall company goals and will resonate with the client audience 

● Ability to manage many projects simultaneously and deliver unique creative assets on tight schedules and work independently with little direction. Willingness to learn new skills, with an emphasis on motion graphics, 3D visualization and video editing 

● Work on different brands and projects simultaneously while maintaining the unique brand identity of each 

● Ensure that all designs align with the brand image, style guides, and meet usability and website standards Graphic Designer Communitech | Kitchener, Ontario | March 2021 - June 2021 

● Assisted and communicated with the marketing team with coming up with graphic design ideas for renovating the outdated websites for clients 

● Assisted with asset optimization across various platforms 

● Created user workflows, interaction patterns, low & high fidelity mockups, demos and other artifacts for user interfaces to improve customer experience 

● Creating high-quality visual content using animation and graphic design tools 

● Created aesthetic logos, designs and brochures for the products 

● Assisted the website designing team in the revamping of the outdated sites of the client for web and mobile platforms 

● Improved the websites on mobile, android and IOS, to improve mobile shopping experience 

● Design features for enterprise web applications 

● Create intuitive, optimized, and brand-consistent web experiences leveraging an existing UI Design System 

● Work with partners and stakeholders in an agile environment to support the development and productization of design ideas Graphic Designer Freelance | Toronto, Ontario | September 2019 - March 2021 

● Created logos and brochures for clients based on their requirement 

● Assisted Marketing team to create infographics and ads for the promotion

 ● Developed unique 3d rendered videos and imagery of the products to showcase 

● Designed inspiring visiting cards and menus 

● Coordinate and communicate with outside agencies, art services and clients as needed with each project 

● Restyling & rebuilding one of their branded sites to reflect the newly rebranded colours, buttons, fonts, etc. 

● Working with existing brand guidelines, PDPs, and their UX framework. 

● Communicating with other designers on the product team, developers, and internal stakeholders. 

● Working remotely or onsite in their downtown office, whichever you prefer. 

Graphic Designer Republic Learning | Cochin, Kerala, India | November 2017 - June 2019 

● Developed interactive videos for students to assist them in learning English 

● Produced Online social media content for the promotion of the institution 

● Upgraded the brand identity by conceptualizing and creating new logo and brand identity in tandem with the latest trend 

● Created custom Interactive educational videos for students 

● Collaboratively conceptualize storyboards, design style frames and animate them

Fanshawe College | London, ON | Sept 2019 - April 2020 3D 

Animation and Character Design Post Graduate Diploma 

Birmingham City University | Birmingham, UK | Aug 2012 - July 2015 Communication Design (Animation), Bachelor of Arts (Honors)