Tanya Murali Dharan

As a Content Writer with a Graduate Certificate in Public Relations from York University, I have a proven track record of creating engaging and impactful content for various audiences and channels. I have expertise in public relations and marketing, with a passion for delivering results that align with the organization's vision and goals.

Currently, I work with Invest Ontario as a copywriter and in my previous role as the Director of Communications at NINJAS MODELS, I managed a team of 20 to drive visibility and credibility across all communication channels, increasing stakeholders' engagement by 30%. I successfully launched campaigns that achieved up to a 50% higher engagement rate among target audiences compared to competitive organizations. I also developed a strategy for PR and community relations initiatives that contributed to a 20% positive attitude shift of the target demographic towards the organization. 

I possess strong communication, time management, and relationship development skills, which enable me to collaborate effectively with internal and external stakeholders, and deliver high-quality work within tight deadlines. I am always eager to learn new skills and explore new opportunities that challenge me and help me grow professionally. I am looking for a role that allows me to leverage my content writing, PR, and marketing skills to create value and make a difference.

Copywriter Toronto, Canada
Invest Ontario Dec 2023 - Present
Developed and implemented a comprehensive copywriting strategy for B2B marketing materials, including 3+
newsletters, resulting in a 20% increase in open rates and a 15% increase in click-through rates.
Collaborated with cross-functional teams, including internal experts and colleagues, to gather feedback and
perspectives for content development, leading to a more diverse and well-rounded messaging approach.
Conducted interviews with CEO, executives, and external stakeholders to capture compelling stories and insights for
content creation, resulting in an improved brand image and increased audience engagement.
Content Writer Toronto, Canada
PR & Lattes Jun 2023 - Present
Create engaging and compelling content for PR and Lattes platform.
Develop well-researched articles, blog posts, and social media content related to public relations and marketing.
Utilize strong writing skills to deliver high-quality content that resonates with the target audience.
Communications Manager New Delhi, India
Nninjas Model Management Jan 2019 - Nov 2021
Managed a team of 20 to drive visibility and credibility across all communication channels, building a strong industry
reputation, and increasing stakeholders' engagement by 30%.
Effectively launched campaigns that achieved up to a 50% higher engagement rate among target audiences compared
to competitive organizations.
developed a strategy for PR and community relations initiatives that contributed to a 20% positive attitude shift of the
target demographic towards the organization.
Analyzed and crafted 10+ proposals to benchmark the audience for planned public relations campaigns, resulting in a
70% increase in page visits and a 30% rise in interaction rates.
stewarded a portfolio of 200+ talents, proactively connecting them to prominent organizations in India and abroad for
job placements.
Organized network-building events, increasing industry contacts by 30%, and securing job opportunities for 100+
talents globally.

Postgrad in Public Relations & Marketing Management
Bachelors in Mass Communication