Teffa González Reynoso

I am a highly skilled and experienced communications professional with a passion for creating impactful digital communication strategies. With a Bachelor's degree in Communications and over 10 years of expertise in the field, I have successfully crafted and executed digital campaigns across various industries, including Lifestyle, Startups, Fashion, Retail, Sneakers, Pop culture, Travel, Spirits, and Gastronomy.

Throughout my career, I have honed my skills in team management, leadership, problem-solving, and negotiation, always striving to deliver exceptional results. I have a strong track record of developing successful relationships with clients and providing excellent customer service. My ability to effectively communicate and collaborate with individuals at all levels has been instrumental in my professional success.

I am known for my meticulous attention to detail, organizational prowess, and the ability to prioritize tasks to meet deadlines. Whether working independently or as part of a team, I consistently demonstrate a results-driven approach and a commitment to delivering high-quality work.

In terms of technical skills, I am proficient in a range of tools and software, including the MS Office Suite, Adobe Design, Google Suite, Capcut, Canva, and social media platforms. I leverage these skills to develop compelling content and engage audiences across various digital channels.

I am studying Business Marketing Diploma from Humber College Institute of Technology and Advanced Learning in Toronto, Canada, as well as a Bachelor's degree in Communications from Centro Universitario de Comunicacón in Mexico City, Mexico. Additionally, I have obtained certifications in Public Relations and Influencer Marketing Strategy, further enhancing my expertise in these areas.

Throughout my career, I have had the privilege of working on exciting projects and with prestigious brands. As the Founder and Public Relations Director of Tegoo.Mx, I successfully established and managed a communication agency, collaborating with renowned clients such as Reebok, Adidas, Free Fire, and Wine & Food Festival. I also co-founded and served as the Public Relations Account Director at T.Huxley PR, where I spearheaded successful campaigns for Reebok Classic, Adidas, Havaianas, and more.

My passion for innovation and adaptability has been evident throughout my career. During the pandemic, I successfully navigated the challenges by transforming our business model at T.Huxley PR, offering digital experiences utilizing Virtual Reality (VR), Augmented Reality (AR), and exploring the emerging field of the Metaverse.

I am driven by the opportunity to make a significant impact through effective communication strategies and have a strong desire to continue learning and growing in this ever-evolving field. I am enthusiastic about leveraging my skills, experience, and passion to contribute to the success of organizations and clients while embracing new challenges and opportunities in the dynamic world of communications.

Summary of Professional Experience:

I am a seasoned communications professional with a strong track record of success in public relations and influencer marketing. Here is a summary of my key achievements and responsibilities throughout my career:

Public Relations Director & Founder | Tegoo.Mx | 2021-2023
- Established and managed a communication agency, specializing in PR and influencer marketing.
- Secured renowned clients such as Reebok, Adidas, and Free Fire, achieving an impressive revenue of $4.5M MXN ($350K CAD).
- Developed and executed successful influencer strategies, resulting in significant sales growth and increased brand followers.
- Led innovative hybrid campaigns for Adidas and Free Fire, engaging consumers and expanding customer databases.

Public Relations Account Director & Co-Founder | T.Huxley PR | 2014-2022
- Co-founded and managed a communication agency focused on lifestyle, gastronomy, and fashion.
- Created specialized methodologies for working with gastronomy brands, collaborating with over 30 local restaurants.
- Won and maintained long-term partnerships with international clients, such as Havaianas and Mexican fashion designers.
- Led repositioning efforts for a startup brand, successfully transforming it into a Ben & Frank fashion brand.
- Developed strategic PR campaigns for renowned brands, including Reebok, resulting in increased market presence and sales.
- Implemented digital activations and communications, leveraging partnerships such as Reebok x Jurassic World to drive fan engagement and sales.

Public Relations Executive | Another.Co | 2011-2014
- Established a fashion showroom and cultivated strong relationships with editors and fashion stylists.
- Developed innovative PR strategies, leading to a significant increase in the agency's fashion client portfolio.
- Executed successful PR and influencer marketing campaigns for clients such as Calvin Klein Collection, G-Shock, and Elixir Detox.

Throughout my career, I have consistently demonstrated a results-driven approach, strategic thinking, and a strong ability to adapt to changing market dynamics. I am skilled in business management, project and client management, PR, and influencer marketing. Additionally, I have successfully adapted to the digital landscape, leveraging technologies such as virtual reality (VR), augmented reality (AR), and the metaverse to provide unique and engaging experiences for clients.

With a proven track record of achieving exceptional results and a passion for innovation, I am eager to contribute my expertise to future endeavors and make a meaningful impact in the communications industry.

BUSINESS MARKETING DIPLOMA Present

Humber College Institute of Technology and Advanced Learning • Toronto, Canada

BACHELOR’S IN COMMUNICATION 2010 Centro Universitario de Comunicacón • GPA 4 • Mexico City, Mexico

Evaluated by WES, equal to a Canadian Bachelor's degree in Communications four years Ref# 5811672IMM