Veronika Lipatova

With a dash of audacious flair and a pinch of impeccable taste, I’m here to transform the mundane into the extraordinary. As a fashion alchemist, I don't just follow trends – I curate visual stories that transcend time and captivate souls.

Fashion stylist Veronika Lipatova is based in Toronto, Ontario. Veronika entered the fashion world as a model back in 2012. After traveling and living in numerous fashion markets in Asia for 4 years, Veronika developed a deep love for the fashion and film industry where she used the valuable experience gained to begin a new career as a stylist. A love for clothing was now born- which developed into her pursuit of learning how to design and sew her own pieces. This passion has spiraled into Veronika assembling looks for fun and those around her, later working on her own creative projects. Veronika has utilized her expertise in the fashion, commercial, and film industry by creating exceptional and vibrant looks. Specializing in fashion, celebrity and commercial styling, Veronika has worked on set for many high profile clients, publications, and personalities such as Holt Renfrew, Häagen-Dazs, Globe Style, VOGUE Runway, Wedluxe Magazine, Vanity Fair, Hudsons Bay Company and Scotiabank.

 Wardrobe Stylist & Costume Designer 

January 2016- Present 

Agency: Judy Inc

• Working with clients to supply and style appropriate looks for advertising clients, editorials, and modeling agencies.
• Creating strong off-figure and on-figure visuals to increase sales and develop brand.
• Working closely with directors, producers, and other members of the production team to align wardrobe with the overall vision of the production.
• Styling for TV film production houses, PR agencies, and music record labels including Warner Bros., Viral Nation, Undivided Creative, Lookout Content, Vive Social PR, Gladstone Media, Ad Hoc Content, The Brand Factory, Astound Media, Arista Records, MCS Media.
• E-commerce off-figure Looklet styling for Holt Renfrew and Hudson’s Bay Company.
• Client list includes Billboard Canada, 7-eleven, Frito-Lay, Holt Renfrew, H&M, Tempur-Pedic, Shangri-La Hotel, Hudson’s Bay Company, Vogue Runway, Tridel, VISTEK, Marlin Spring, Golf Town, Little Caesars Pizza, Globe Style, Kellogg’s, Toronto RAPTORS, Haagen-Dazs, Ever New.

Fashion Design Professor

George Brown College 

September 2022 - Present

• Conducting lectures and leading discussions on topics such as fashion history, design principles, textiles, merchandising, fashion trend forecasting, fashion marketing, sustainable practices, color analysis, and more.
• Contributing to the development and revision of the fashion styling and design program curriculum, incorporating feedback from industry professionals to ensure its relevance and effectiveness.
• Designing and creating curriculum, covering topics such as the latest trends, industry practices, and technological advancements in the fashion industry.
• Facilitating internships and industry collaborations to give students real-world exposure and networking opportunities.
• Providing constructive feedback on student portfolios and assignments, helping them to develop strong presentation skills and refine their design aesthetic.

Fashion Instructional Designer & Curriculum Developer

August 2020-Present

Toronto, ON

• Developing and designing instructional materials for online and in-person fashion courses, incorporating multimedia elements such as videos, interactive quizzes, and virtual simulations to enhance the learning experience.
• Hosting fashion courses on popular education platforms Udemy and Skillshare, achieving #1 bestseller status for “Fashion 101-Design & Styling” within a 1-month timeframe, showcasing the course’s widespread popularity and positive impact on learners seeking expertise in fashion styling and design.
• Conducting thorough needs assessments and learner analyses to tailor course content to the target audience.
• Subjects taught include textures & their properties, shapes in fashion design, color analysis, fashion history, fashion styling strategies, fashion trend forecasting, color psychology in fashion, and the business of fashion.

Visual Merchandising Manager

January 2023- November 2023                                                                                                                                              

H&M - Toronto, ON                                                                                                                                                         

• Designed and executed visually stunning merchandise displays, resulting in a 15% increase in sales for the designated department.
• Led a team of visual merchandisers in implementing and maintaining store layout and display guidelines, ensuring brand consistency across multiple locations.
• Collaborated with store managers and cross-functional teams to plan and execute seasonal and promotional displays, to create an immersive and memorable shopping experience.

Fashion Design Instructor

September 2018 - September 2023

Toronto Fashion Academy - Toronto, ON

• Designed and delivered curriculum for fashion styling courses, covering topics such as color theory, trend analysis, and wardrobe coordination to provide students with a comprehensive understanding of the field.
• Established partnerships with fashion brands and local businesses, facilitated guest lectures, industry visits, and internship opportunities to enhance students’ exposure to the professional world.

Costume Designer                                                                                                                                                         

August 2020 – January 2022

NABET - Toronto, ON

• Designed and executed costumes for over 10 film productions, collab orating closely with directors, producers, and the art department to bring characters to life in alignment with the visual narrative.
• Conducted thorough research to capture the historical, cultural, and stylistic nuances of each film project.

CLIENT LIST

7-Eleven, Tempur-Pedic, Real Sports Apparel, Tridel, Shangri-La Hotel, Royal Bank of Canada, Marlin Spring, Sensibill, MLSE, Tempur Pedic, Holt Renfrew, Häagen-Dazs, Golf Town, EverNew, VISTEK, Fuji Film, Toronto RAPTORS, Royal Bank of Scotland, Lakeview Village, Hudsons Bay Company, Lipson Shirtmakers, Sid Neigum, Kelloggs, StubHub, Little Caesars Pizza, Being Luca, Globe Style, Centre Court, Devron, Scotiabank, NatWest App, Anu Raina, Blue Cross Blue Shield Insurance, Vasiliki, ABTHISM Perfume, Clean My Space, Comment Devenir Adulte TV, Camrost Felcorp, Häagen-Dazs.

PRINT

Vogue Runway, Billboard Magazine, Lucys Magazine, Vanity Fair, Lyun Magazine, Toksick Magazine, Picton Magazine, Swagger Magazine, Feroce Magazine, Juste Magazine, Odalisque Magazine, The Pull Magazine, Lewis Magazine, Meiyo Magazine, Blanc Magazine, Defective Geeks (Blog), Yoko Magazine, 7 Hues Magazine, iMute Magazine, Vulkan Magazine, The Forest Magazine, 7Beauty Magazine, AFI Magazine, Modisch Magazine, Elegant Wedding Magazine, Le Dernier Etage Magazine, Bring Me Magazine, Liike Magazine, Krowd Magazine, Luxsure Paris Magazine, Bisous Magazine, Elegant Magazine, Hermoso Magazine, OkOkay Magazine, The Fashionisto Magazine, ACF Magazine, Wedluxe Magazine, 1968 Magazine.

University of Toronto, BA