Veronika Vasilchenko

I am a copywriter with 2 years of agency experience, generating copy and conceptualizing ideas for various brands and mediums, including digital, social media, TV/OLV, radio, OOH, retail, and eDM.
Being a creative problem solver, I want to not only help brands succeed in achieving their goals but also make advertising exciting for everyone so that people don’t have any desire to click the « Skip » button.

Junior Copywriter

The & Partnership

Clients: TELUS, Canada Post, Toyota, Trees for Life, Purolator, M&M’s, Pancreatic Cancer Canada. Generated creative ideas and persuasive copy for diverse campaigns, audiences, and mediums, including digital, paid social, retail and signage, 1:1 (email), packaging design, broadcast (TV, radio), print, and Out-of-Home. Adapted to the brand’s tone of voice and guidelines to find and execute tangible solutions. Assisted and supported senior teams in campaign development and production. Pitched 5+ proactive ideas for multiple clients. My work was submitted for ADCC awards 2023.

Copywriter Intern @The & Partnership

Worked in partnership with an Art Director and a Creative Director as well as Strategy, Accounts, and Production departments to deliver creative copy for retail, print, and social.
 

Digital Content Creator @Seneca College, Student Life

Assisted in the planning, production, and creation of video and static content for Seneca Student Life social media, including promotional social posts, reels, stories, and video posts with event recaps or news. Ensured language and tone of voice is accurate and consistent across platforms and communications materials.

Diploma in Creative Advertising at Seneca College, 2020-2022.