Yanis Si Salah

A Digital Marketing Professional who excels in delivering data-driven insights, crafting comprehensive strategies, ensuring alignment with business objectives and contributing to the effectiveness of digital marketing initiatives.

My goal is to be part of a collaborative team focused on building brand awareness, where, as an individual, my problem-solving approach and creative mindset play a pivotal part in the company's overall success.

DIGITAL MARKETING MANAGER | i2b SPA | Algeria July 2020 - March 2024

i2b SPA is an Information Technology company at the forefront of delivering innovative solutions to enhance operational efficiency for businesses

Sectors: Telematics services, Tenders platform, Investment services & B2G services, working with partners such as Cogent systems, 3M and Thales.

• Implemented 9 targeted social media campaigns resulting in a 60% engagement growth.
• Developed a content calendar resulting in a 50% increase in website traffic within a six-month period.
• Managed in collaboration with marketing partner agencies 15 paid advertising campaigns on platforms such as Google Ads, LinkedIn Ads and Facebook Ads,  achieving a 29% ROI.
• Leveraged email marketing campaigns to nurture leads and convert prospects, resulting in an increase of 18%  in email open rates.
• Monitored online performance using Google Analytics, identifying opportunities for improvement and implementing necessary changes. Leading to a 30% decrease in bounce rate and  a 2.1% increase in conversion rate.
• Produced over 60 audio interviews featuring key opinion leaders for social media platforms, significantly enhancing the brand's credibility.
• Utilized storytelling to communicate company values and mission, contributing to a 27% increase in audience trust.
• Contributed to 35% of the revenue generated by a business unit and an increase of 60%  in organic search traffic, through SEO optimization and social media campaigns.
• Led a team of 6 members in community management, design and copywriting.
• Created and conducted training sessions for 30 sales executives in social selling since 2022.

Allĕgorie Group | Algeria January 2019 - March 2020

PUBLIC RELATIONS EXECUTIVE March 2019 - March 2020

Allĕgorie stands as the #1 Algerian communications consulting group, featuring over 180 experts across various business units, including design, consulting, video production, media, market studies and digital marketing.

Sectors: automobile, mobile operator, technology, food industry, oil & gas…

• Cultivated and maintained relationships with key media outlets, journalists, and industry influencers to secure positive media coverage and feature articles.
• Achieved a 20% growth in brand visibility through implementing targeted PR campaigns.
• Spearheaded the planning and execution of 15 successful events related to 9 product launches, 4 press conferences and 2 inaugurations.
• Leveraged influencer partnerships to generate a 30% increase social media followers and engagement.
• Managed and coordinated 4 PR campaigns across social media and traditional media.
• Mastered digital crisis management by overseeing online reputation, social media monitoring, and digital communications to counteract negative narratives and minimize brand damage.

PUBLIC RELATIONS INTERN Jan. 2019 - March 2019

• Monitored media coverage, sentiment, and public opinion to proactively address and manage potential issues or crises for 4 different clients.
• Drafted 20 press releases with a high approval rate from senior executives and managers.
• Executed 5 product launches, ensuring that each launch achieved specific objectives and aligned with brand goals.

Master’s Degree - Law, Economics and Management | Université Côte d’Azur | France 2019

With a specialization in Marketing

Bachelor’s Degree - Business Administration | ICN Business School | France 2017

With a specialization in Marketing & Communications