yu zhang

YOYO Auto 2025/3-2025/5

New Media Operations

1,Take photos of  vehicles

2,Filming promotional videos for vehicles

3,Edit videos and copywriting, and be responsible for the daily maintenance of public accounts, such asTiktok,red note,YouTube,facebook

Great Wall Motor Company Limited 2021/04-2024/11

Design Director

1, Assisted relevant departments in resource allocation, managed daily project contacts, and

reported to corresponding responsibilities.

2, Independently completed module instructor training materials and app style settings.

3, Coordinated multi-faceted interaction design for overseas business.

Sina External & Xiaoxiang Youpin2018/07-2021/03

UI & UE Designer

1, Responsible for the construction of new module external APP features and daily banner design.

2, Handled resident projects (such as Double 11, New Year Festival, and other major promotional

operations), including overall event and module-specific (e.g., Membership Day) operational

design.

3, Revamped sections of the Xiaoxiang Youpin mini-program APP, optimizing online APP

copywriting.

4, Proposed user experience improvements and optimized service-related issues.

Pocket Model Bank2016/07-2018/05

UI Designer

1, Responsible for the visual and interaction design of (APP/PC), collaborating with the product

department to update design solutions and optimize page logic.

2, Worked with the product department to launch operational activities, designed banners and

event details, and coordinated with the front-end team for implementation.

3, Adjusted the product's UI based on user feedback and branding department requirements,

optimizing and upgrading the design.

4, Responsible for the overall visual design and user experience optimization of the official

WeChat account product.Self-Evaluation

Zhengzhou University of Aeronautics

Bachezlor's

2012-2016