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    Digital Marketing Expert - Toronto, ON, Canada - Pager

    Pager
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    $77,000 - $108,000
    Description
    Visit our careers site to explore life at PagerDuty, discover opportunities, and sign-up for job alerts
    Digital Marketing Specialist
    PagerDuty seeks a dynamic Digital Marketing Specialist to support our customer acquisition activations across Paid Media Channels.

    As an integral Global Demand Generation and Growth team member, you will support our go-to-market efforts, including executing end-to-end paid marketing campaigns, optimizing ad platform performance, crafting insightful dashboards, and delivering impactful insights to internal stakeholders.

    Your role will be pivotal in driving PagerDuty's efficient scaling and propelling our acquisition funnel toward our $1B revenue goal.

    You're an experienced navigator of digital channels and tactics and can autonomously manage ad platforms effectively. You have a knack for building successful relationships with external vendors to launch campaigns and achieve our goals. Your expertise extends beyond execution—you excel in data organization and visualization, trend extraction, and process automation.

    With a natural inclination towards organization and a collaborative spirit, you effortlessly support the team with project management and stakeholder communication.

    Act in a multidisciplinary role supporting awareness and demand channels, collaborating closely with Performance Marketing Managers on channel and project management.

    This includes streamlining workflows and ensuring timely deliverables encompassing account setup, research, cross-functional coordination and alignment, experimentation, analysis, and campaign execution.

    Identify opportunities for process automation with our leads and implement solutions to reduce manual toil, enhancing team productivity and efficiency
    Foster collaboration with other teams such as Marketing Technology, Procurement, SEO, Brand, Web, and Analytics to glean actionable insights, drive optimizations, and surface opportunities for synergy
    Strong awareness of the digital marketing ecosystem and understanding of which channels and tactics work the best for each objective
    Meticulous attention to detail, with a penchant for building scalable processes and workflows
    Comfortable delving into big data, adept at extracting trends and crafting compelling narratives, and ultimately understanding marketing attribution and tracking setup to measure success
    Cross-functional solid communication with stakeholders from marketing operations, creative, finance, and web teams
    Able to develop and manage agile tests for conversion rate optimization (CRO) and continuous learning
    Thrives in fast-paced environments, exhibiting self-starting tendencies and a proactive approach to problem-solving, does not shy away from taking calculated risks

    3 years of multi-channel campaign management expertise, including LinkedIn, Meta, Google, and Microsoft Ads, with an expert grasp of paid channel platforms & capabilities.

    ~2+ years experience with the following analytical tools and platforms such as Tableau, Looker, Periscope, GA4
    ~2+ years of project management experience from inception, execution, and data analysis
    ~2 years of experience with SaaS, understands how to market to developers or technical audiences
    ~1 year of experience in Salesforce
    ~ Experience with Excel shortcuts, macros, and SQL knowledge - you might be a data scientist at heart
    ~ You have direct conversion-rate optimization experience focused on optimizing creatives and/or landing pages.

    The base salary range for this position is 77, ,000 CAD.

    Whether you're new to the corporate world, returning to work after a gap in employment, or simply looking to take the next step in your career path, we are excited to connect with you.

    We offer a hybrid, flexible workplace. We also provide ample opportunities for in-person and virtual connection, like team offsites and volunteering events.

    You will see our values ingrained in how we support our customers, collaborate with our colleagues, develop our products and foster an inclusive and empathetic work culture.

    Champion the Customer | Put users first to design great products and experiences.
    As a global organization, our programs are competitive with industry standards and aligned with local laws and regulations.
    Retirement or pension plan
    Paid parental leave - up to 22 weeks for pregnant parent, up to 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)
    Paid holidays and sick leave


    NYSE:
    PD) is a global leader in digital operations management. The PagerDuty Operations Cloud revolutionizes how critical work gets done, and powers the agility that drives digital transformation.

    Customers rely on the PagerDuty Operations Cloud to compress costs, accelerate productivity, win revenue, sustain seamless digital experiences, and earn customer trust.

    More than half of the Fortune 500 and more than two thirds of the Fortune 100 trust PagerDuty including Cisco, Cox Automotive, DoorDash, Electronic Arts, Genentech, Shopify, Zoom and more.

    Led by CEO Jennifer Tejada, PagerDuty's Board of Directors is 50% female and 62% URP representation.

    PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status.

    PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. For government reporting purposes, we ask candidates to respond to the below self-identification survey.

    As set forth in PagerDuty's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

    As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA.

    or a person who was discharged or released from active duty because of a service-connected disability.
    S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order
    Voluntary Self-Identification of Disability
    OMB Control Number
    For government reporting purposes, we ask candidates to respond to the below self-identification survey.

    As set forth in PagerDuty's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

    As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA.

    or a person who was discharged or released from active duty because of a service-connected disability.
    S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order
    Veteran Status Voluntary Self-Identification of Disability
    Form CC-305 Page 1 of 1 OMB Control Number Expires 04/30/2026
    We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one.

    If you want to learn more about the law or this form, visit the U.Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at .

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