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    Digital Marketing Expert - Toronto, ON, Canada - Lone Wolf Technologies Inc.

    Lone Wolf Technologies Inc.
    Lone Wolf Technologies Inc. Toronto, ON, Canada

    1 week ago

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    Description
    We're here to make real estate transactions simpler. We do that by providing a digital lead-to-close experience for agents, brokers, and their consumers.

    As a Digital Marketing Specialist, you will be responsible for strategizing and executing pay-per-click, display, and paid social media marketing campaigns aimed at driving traffic and conversions for our Broker audience.

    Your role will involve providing recommendations to agencies for optimizations across various aspects including ad copy, ad assets, landing pages, keywords, campaign structure, ad groups, bidding strategies, targeting, and audiences.

    Additionally, you will be tasked with conducting regular reporting and communication on campaign status, competition analysis, new initiatives, budget pacing, and performance results.

    Monitoring core competitors for changes in strategies, pricing, and ad messaging will also be a key aspect of your responsibilities.

    You will collaborate closely with agency partners to prepare SEO site audits detailing on-site, off-site, technical, and content optimizations adhering to SEO best practices.

    Furthermore, you will work closely with the brand and creative team to ensure timely delivery of assets and with search agency partners to track lead flow to sale for all search campaigns.

    Your role will involve evaluating and assessing campaign performance, providing high-level feedback to support strategic decision-making, and staying updated on industry trends and new technology to ensure the company's digital presence remains competitive.

    Strategize and execute pay-per-click, display, and paid social media marketing campaigns to drive traffic and conversion for our Broker audience.

    Provide recommendations to agencies for optimizations including those that pertain to ad copy, ad assets, landing pages, keywords, campaign structure, ad groups, bidding strategies, targeting and audiences.

    Regular weekly/monthly reporting and communication on the status of campaigns, competition, new initiatives, budget pacing, and performance results.

    Work with agency partners to prepare SEO site audits detailing on-site, off-site, technical, and content optimizations needed that adhere to SEO best practices.

    Partner closely with the brand and creative team to ensure timely delivery of assets.
    Evaluate and assess campaign performance, providing high level feedback to support strategic decision-making.
    Stay up to date on industry trends and new technology to ensure the company's digital presence remains competitive.
    Bachelor's degree
    Minimum of 2 years' experience in running Digital Media campaigns
    Must have working knowledge of Google Ads, Microsoft Ads, Facebook ads, AdRoll, and Google Analytics to be considered.
    Proficiency in Microsoft Excel
    Experience with A/B and multivariate testing experiments.
    Ability to effectively collaborate with other departments, company leadership, team members, partners, and freelancers.
    Ability to analyze and comprehend data & metrics to drive improvements.
    Understanding of current digital marketing trends, tools, and best practices.
    Proficient in using social media management tools and content creation tools.
    Creative thinking and problem-solving abilities.
    We've become the largest real estate software company in North America.

    Our products provide our client's with a competitive advantage in today's market and nearly 10,000 offices are utilizing our feature rich, fully integrated windows and web based software solutions.

    At Lone Wolf Technologies, we are an equal opportunity employer that is committed to inclusion and diversity.

    We hire and attract candidates from all backgrounds regardless of age, race, creed, colour, religion, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, status as a protected veteran or any other legally protected grounds and ensure that we will not discriminate on these basis.

    Please note that accommodations are available on request for candidates taking part in all aspects of the selection process.
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