Principal Analyst, Marketing Analytics - Toronto, Canada - Homebase

Homebase
Homebase
Verified Company
Toronto, Canada

1 month ago

Sophia Lee

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Sophia Lee

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Description

Hi, Future Homie


As a Homie, you'll be part of an
_unstoppable_ team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do.

We're revolutionizing the way small businesses manage their teams and grow their business.

What this means for you is a shared passion for innovation and making a difference for the people we serve.

So what do you say, will you join us on our mission to empower small businesses?

We are building out our Analytics team at Homebase, which comprises Marketing, GTM, Product, & Revenue Analytics.

Within Marketing Analytics, you will play an integral role in building out the function from scratch, partnering closely with our CMO and Marketing Directors to drive insights, shape our strategy, improve our marketing attribution framework, stand up and improve reporting, and provide key recommendations to your business partners.


Leave a mark As a Homie, you will:


  • Overall: You will work alongside our Head of Analytics, CMO, and their leads to play a crucial role in setting and measuring our growth strategy in this period of high growth while taking our marketing analytics to the next level.
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Strategic thought leadership: Partner with the CMO and Marketing function to deliver executive and board-level presentations that succinctly communicate the overall health and success of Homebase's marketing efforts, from ad-hoc analytical deep dives to long-term growth strategy. This includes conducting ad-hoc analytical deep dives to support strategic opportunities such as market mapping, and quarterly initiatives, while proactively keeping an eye out for the next big 1, 3, 5-year opportunity to propose back to the business.
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Reporting, insights, and driving action: Owning and driving weekly, monthly, and quarterly reporting to team and executives, while helping the team understand results and uncover insights.


As a Homie, you are a bar raiser, which means you come with:

  • 8+ years of experience in marketing analytics or related highly analytical roles, preferably in a B2B SaaS or technology-driven environment with SMB/consumer-facing products.
  • You know A/B tests & analysis, and experiment design to optimize acquisition marketing like the back of your hand. Product analytics or past collaboration with Product teams is also preferred.
  • Experience extracting insights from paid marketing tools (e.g. Google Ads), marketing analytics and tracking tools (e.g. Google Analytics, Google Tag Manager), and search and SEO tools (e.g. GSC, SEMRush, Ahrefs).
  • Handson experience with data visualization tools (e.g. Looker/Tableau), Excel/GSheets and SQL.
  • Deep understanding and POV on marketing attribution models (MTA, first/last click, MMM, incrementality testing), with 2+ years of handson experience in measuring the efficiency of marketing activities.
  • Ability to be handson (IC work) while thinking strategically
  • Strong understanding of marketing principles and strategies, including digital and offline marketing channels, and customer lifecycle management
  • Strong analytical and problemsolving skills with the ability to effectively convey complex analyses into approachable, simple takeaways to a broad set of people from different teams and levels
  • High comfort level with building management consultantstyle strategic decks, from formatting to storytelling with visuals and data, for an executive audience
  • Track record of being entrepreneurial and a selfstarter with a high level of ownership: This is a new role; you won't have a playbook you'll get to build it
  • Excellent communication and interpersonal skills with the ability to collaborate effectively with crossfunctional teams and present complex ideas in a clear and concise manner
  • Resourceful, fundamentally curious, and relentless in understanding the "why". Possesses a sense of urgency in line with our value of "No Day Wasted" A lover of local businesses
- supporting and building great products for them


What We Offer

  • Stock Options
  • Everyone is an Owner
  • 401(k) program + 4% company match
  • Employer supplemented Medical, Dental, and Vision Insurance Plans
  • 20 days of accrued PTO, annual paid holidays, and paid volunteer time off
  • Continued learning and development stipend
  • Paid life insurance
  • Short
- and long-term disability coverage

  • Paid parental leave
  • Commuter benefits
  • Flexible spending account (FSA) options
  • Topoftheline equipment and stipend for workspace setup
  • Work from home Monday, Thursday, & Friday
  • Meals provided at our vibrant workspaces
  • Team offsites and monthly opportunities to engage with fellow Homies

What to Expect During the Interview Process:

  • Meet the Talent Acquisition team Ivana L.
  • Meet the Hiring Manager Nick M.
  • Meet the Head of Growth Marketing Kyle M.
  • Meet the CMO, Candy L.
  • Participate in a Case + Read Out
  • Professional Reference Checks
  • Background Check + Offer Stage Welcome to the team,
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