Local Audience Insights Analyst - Toronto, Canada - Corus Entertainment

Corus Entertainment

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Corus is a driving force in the media industry with a diverse portfolio of strong brands that entertain and inform audiences through great storytelling and compelling content, reaching millions of people around the world every day.

Our culture and our people are what make us, US.

We have a passion to connect with the world around us: to express, to share, to be part of people's lives. Our award-winning culture is an expression of who we are, what we do, and how we thrive. Our values describe our culture in action. They outline how we achieve our goals, work together, engage with partners, and interact in our communities. At Corus, we Win Together, Think Beyond, Make it Happen, Learn Every Day and Show We Care.

Ready to join US?

Division:
Research & Consumer Insights

Work Status: 1 year contract

About the Role:

The Research and Consumers Insights Department of Corus Entertainment has a 1 year remote contract opening for a Local Market Research Analyst.

In this role, you will be responsible for producing video and audio research in support of business planning and development, reporting directly to the Manager, Audience Insights - Local Markets.

The incumbent will work closely with local sales and content teams to satisfy business requirements.
The following is a paraphrase of your primary functions and responsibilities but does not outline all the duties and responsibilities that may be assigned to this position:

You will contribute by:

Work with Manager, Audience Insights
Local Markets in the preparation of impactful strategically sound multiplatform research sales pieces utilizing available industry resources
Actively identify sales revenue opportunities using industry tools and resources
Provide data for local market trade communication pieces for in market media assets with a particular focus on local market news and radio
Prepare market research for local programming teams with a particular focuson radio and news content
Prepare and provide insights into audio and video landscape and the competitive environment data for internal stakeholders through regular reporting and presentations
Support the Manager, Audience Insights
Local Markets in the participation of larger scale multimarket research presentations and reporting, ensuring consistent look and messaging

Skills and experience you will bring:

3 years in media or advertising-related background
Experience working with 3rd party media databases such as Numeris PPM, VAM, Vividata and affiliated software
Skilled in PowerPoint and Excel software
Experience in Power BI or any dashboard creation is considered an asset
Ability to analyze and interpret audience research data in a clear, concise manner, summarizing information for the end user
Postsecondary education in media, advertising or related program considered an asset
Ability to work in a fastpaced environment with multiple stakeholders
Enthusiastic work ethic and proactive approach with the ability to maintain a professional approach at all times
Excellent communication and problemsolving skills, with high attention to detail
Customer focused

Application Deadline:
April 23rd, 2024

Every day, we work hard to become an even more diverse, equitable and inclusive workplace that supports the well-being of our people and makes a positive difference in our communities.

Want to learn more? Have a look at our Diversity, Equity and Inclusion Action Plan and Sustainability Report for more information on our approach to People, Planet and Responsibility.

We want our workforce to reflect the full diversity of communities across Canada.