Product Strategist - Calgary, Canada - SAIT

SAIT

Verified Company

Calgary, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

SAIT's

Centre for Continuing Education and Professional Studies focuses on the non-credit programming for the individual learner. We create courses and programs for life-long learning with career at our core. Our courses range from exploring general interests to up-skilling for career advancement and reskilling for career changes. We complete all background activities required to set up our products for students to purchase and experience several delivery options.

The Opportunity
Reporting to the Manager of Products in

Continuing Education and Professional Studies, the Product Strategist will be responsible for managing a suite of current and new products based on consumer demand. This entails managing all aspects of product development, updates and delivery, and working with the manager of Learning Experience and Design (LEAD) when applicable. The Product Strategist role requires cross-departmental coordination with talent, delivery, advising, marketing, corporate training as well as liaising with various academic schools within SAIT. The Product Strategist plays a key role in the success of learners by ensuring timely development and revision of current and new products, resource management, scheduling and recommendations for growth based on market demand, and overall management of a portfolio with the approximate value of $2.5 million.

The Role:

-
Research and Analysis:

Work with Business Intelligence & Analytics and Marketing to analyze market conditions related to CE offerings
Identify key competitor and consumer trends
Articulate key market requirements and opportunities
Identify opportunities for course and program (product) innovation and product enhancements
Work with industry to identify new opportunities for courses and programs (product) and determine their viability through opportunity assessments

- **Product Planning and Management**:

Determine product specifications and delivery options and coordinate with Subject Matter Experts and Curriculum Development Specialists for product development
Schedule product offerings as appropriate
Liaise with the Marketing department
Control and track product revenue and expenses for portfolio
Maintain accountability for product schedules
Liaise with the Talent Team, Delivery Team, and Advising Team as needed
Promote initiatives that enhance learner success and retention in the programs, such as active learning, technologyenabled learning, online or blended delivery, etc.

- **Product Marketing**:

Liaise with Marketing to develop and implement product marketing plans and campaigns to generate product awareness and demand
Work with Marketing to plan product launches
Support the Talent Team, Delivery Team, Advising Team, and Corporate Sales Team with the necessary product knowledge
Provide input for marketing collateral development
Maintain uptodate enrolment and revenue reports
Drive ongoing improvement in sales and profitability

- **Customer and End-User Support**:

Manage product
related support, feedback and inquiries from current and prospective students
Coordinate market research to track customer/student and enduser feedback in portfolio
Monitor course and program (product) inventory to maintain currency of offerings in portfolio
Use market feedback to inform product refinements and ongoing development

The position is also expected to demonstrate leadership competencies that support institutional goals, increase the profile of the department management team within SAIT, and influence and support adherence to Product Governance

Qualifications:

Bachelor's degree or equivalent experience
Previous product coordination or related experience in continuing education
Knowledge of marketing principles and practices
Knowledge of business and management principles and practices
Project management skills an asset

$64, $73,736 a year

Job classification:
INFORMATION OFFICER II - A5068

Salary range:
$64, $73,736.00

# of positions: 1

Posting closing date:
May 31, 2023

About SAIT

SAIT is a global leader in applied education. Named one of Alberta's Top Employers, we offer the chance to work with a purpose — preparing the next generation of industry leaders, entrepreneurs, advocates and explorers.

Building on our 100+ year history, we're looking for innovative, bold and collaborative employees who embrace change and deliver world-class customer experiences.

Your future starts now at SAIT.

At SAIT, we understand that experience comes in many forms.

We're dedicated to adding diverse perspectives to SAIT - so if your experience is close to what we're looking for, please consider applying.

SAIT is committed to supporting persons with disabilities throughout the recruitment process. We will work with applicants to provide accommodations upon request to the Talent Advisor.

**BEWARE FALSE POSTINGS AND RECRUITING OFFERS