Product Marketing Manager - London, Canada - SCIEX

SCIEX

Verified Company

London, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

You may not have heard of chromatography, the science of separation, but it's likely affected your life.

Phenomenex's chromatography products advance the future of scientific analysis and investigation, ensuring the quality of essentials like your food, water, shampoo, and even cold medication.

We strive to provide the best tools and resources possible to help researchers improve global health and well-being, including award-winning liquid chromatography, gas chromatography, and sample preparation products.

Be part of our global success, centered on a commitment to developing novel analytical chemistry solutions, unique marketing, and exceptional customer service and support.

Phenomenex is proud to work alongside a community of nine fellow Danaher Life Sciences companies.

Together, we're pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.

Description

The Product Marketing Manager LC/SP in the biopharmaceutical market is responsible for effectively planning, communicating, and tactically implementing strategic demand and revenue generation campaigns for core products and core content, both to the market at large and to internal stakeholders.

Torrance, CA location preferred but will consider remote work.

Major Responsibilities

Drive brand awareness and market visibility through Transformational Marketing based campaigns that include digital, advertising, KOL collaborations, webinars, events, public relations, and trade shows.

Produce creative, engaging content while ensuring adherence and cohesion to portfolio's overall brand strategy, identity, and messaging
Responsible for the commercial strategy for new product launches including Launch Excellence development, implementation, and sustainment
Hone a foundation of market/customer needs and competitor knowledge for key brands across global markets to guide the continuous improvement of marketing initiatives and evolution of brand identities
Develop and implement advertising and Lead Management projects to strengthen sales funnel
Conduct and analyze market research to guide strategic development, support product positioning, and test messaging for marketing materials
Establish, track and report metrics for the measurement of marketing program effectiveness/attribution
Weekly campaign and content Visual Management communication with commercial organization and core-teams to convey timelines, status, and success

Education:

Bachelor's degree in the life sciences or marketing required; MBA a plus

Experience:

Minimum of 5 years of professional experience; sales, product marketing, or product management experience in a biopharmaceutical setting is preferred.

Ability to Travel up to 20% of the time
Experience in technical or copywriting
Experience developing agile and comprehensive GTM marketing campaigns
Experience interacting and leading cross-functional team projects
Demonstrated experience in CRM segmentation utilization and data-driven marketing and analytics.
Proven knowledge of digital marketing channels and their most effective use
LI-MH3

When you join us, you'll also be joining Danaher's global organization, where 80,000 people wake up every day determined to help our customers win.

As an associate, you'll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve.

Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

If you've ever wondered what's within you, there's no better time to find out.