Marketing and Media Coordinator - Kitchener, Canada - VCT Group

VCT Group

Verified Company

Kitchener, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Position
:
Marketing and Media Coordinator

Location:
Kitchener, ON

Base Salary Range:
$50k - $60k Annual Salary, depending on experience and qualifications.

Also includes a competitive health benefits plan, RRSP matching, generous vacation
allowance, and staff discounts for solar and EV charging systems.

At VCT Group we believe in the future of solar architecture and electrification. We help our customers meet and
exceed their sustainability goals while also realizing their investment goals. We have evolved significantly over
the past 15 years and so has the landscape for renewables. We have built and continue to maintain the majority
of our solar projects in collaboration with our customers. With 300+ projects, more than 25 million kWh of
energy generated per year (enough to power 2,500 homes) and over 18,000 tonnes of CO2 emissions reduced
per year; we are entering a period of strong growth. Our latest endeavours push the limits to rethink underutilized
space, such as custom designed solar carports, drive electrification with modern and future ready EV charging
solutions, and work closely with industry leading developers to build out the future of how we generate, use and
prosperous and energy efficient future.

We are also the founders of a community-based energy investment vehicle. The CED Co-op allows all Ontarians
to invest and take part in building solutions to combat climate change. The Co-op has raised over $24 million in
investments from its 800+ members, on its way to developing a portfolio of over $45 million of renewable energy
projects. We are proud that CED Co-op is the first co-operative in Canada to become a public corporation,
enabling these investments to be held in RRSP, RESP, TFSA and RRIF investment portfolios. Future projects
under development for the Co-op include community-based net-metering and potentially building efficiency
projects such as geo-thermal heating and cooling, EV charging-as-a-service plus many more areas of opportunity.

VCT Group is growing. Leading the implementation of social media and marketing strategies, the Marketing and
Media Coordinator will manage the public face and communications of VCT through social media, events and
public relations. This position involves working out of our Kitchener office under the direction of the Business
Development Manager. Come make an impact in our organization as we make an impact on the future of
renewable energy.

Conduct research to analyze customers' behavior (e.g. purchasing habits, trends and preferences)
Design and implement successful social media strategies and marketing campaigns
Set up tracking systems for online marketing activities, setting specific objectives and reporting on ROI
Monitor SEO and web traffic metrics, analyzing and comparing to identified competitors
Craft clear product marketing copy and collaborate with marketing team on promotional materials
Generate, edit, publish and share engaging content per schedule (original text, photos, videos and news)
Organize promotional activities for new products/services including PR and tradeshow events
Oversee social media accounts' design and strategy
Prepare (monthly, quarterly and annual) forecasts and report on results by collecting and analyzing sales

data

Bachelor's degree in a related publishing, marketing or communications related field.
3+ Years of experience in social media, marketing coordination or reasonably related field.
Hands on experience in content management.
Solid knowledge of SEO, keyword research and Google Analytics.
Able to effectively communicate both verbally and in writing with all levels of the organization, including

- executives.

Strong organizational, problem solving, time management, and adaptability skills.
Ability to identify problems and develop multiple creative alternatives for problem resolution.
Able to work independently with tight timelines in a fastpaced environment.
Demonstrated attention to detail, word selection, customer care, and superior quality of work

platforms

Experience with or understanding of renewable energy and sustainability industry.
Experience working with consulting engineering, architecture or property management industries.
Experience with or understanding of web platforms and design tools.
Experience with research methods using data analytics software.
Experience with coordination of tradeshows, speaking engagements and events management
You enjoy learning and are excited at the opportunity to become a communications expert in the areas of

solar, renewables, energy storage and electric vehicles.