Digital Marketing Manager - Guelph, Canada - Royal Distributing

Royal Distributing

Verified Company

Guelph, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

About Us

We're Royal Distributing, and we've been a leader in the Canadian powersports industry for the past 30 years.

We provide our our customers with quality products and top service to keep them ridiing their snowmobiles, ATVs, motorcycles, dirt bikes, and more.

We're embarking on the next phase of our growth and we want you to join us

The Opportunity

Responsibilities:

Drive activation and implementation of marketing campaigns across digitally owned and operated channels.
Lead creative brief development
Drive creative production of campaign assets, including but not limited to web design, copywriting, and visual assets
Drive leadership and scaling of program strategies and creative
Measure and report campaign performance against overall objectives (ROI and KPI's)
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Qualifications:

Demonstrable experience leading and managing SEO/SEM, social media, and display advertising campaigns.
Advanced knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, hotjar, etc.).
Experience in optimizing landing pages and user funnels.
Experience with A/B and multivariate experiments.
Experience in setting up and optimizing PPC campaigns on all major search engines.
Working knowledge of HTML, CSS, and JavaScript development.
Creative with experience in identifying target audiences and devising digital campaigns that engage and convert.
Experience in optimizing landing pages and user funnels, and with conversion rate optimization.
Strong analytical skills and datadriven thinking.
Uptodate with the latest trends and best practices in digital marketing and UX.
Proven experience managing integrated marketing programs across digital channels.
A datadriven mentality, with a focus on how to use insights to influence planning and execution.
An ability to work crossfunctionally with a variety of creative minds and business stakeholders.
A preference for a fastpaced and dynamic environment track record working across complex crossfunctional teams.
Exceptional project management skills with a keen eye for detail.
A minimum of 5 years' experience in eCommerce and/or digital marketing
Experience building, launching, and reporting on campaigns
The ability to multitask in a fastpaced environment, prioritize issues/escalations, and manage many projects simultaneously.
Enjoys working independently as well as part of a creative team
Experience in the powersports industry is a plus

Additional Information

This position reports to the Director of Sales and Marketing
This is a fulltime opportunity operating Monday-Friday, with additional overtime hours in peak seasons
This position may operate under flexible work hours and partial remote work arrangements following completion of the training period

While we thank everyone for their interest, only those to be interviewed will be contacted. Royal Distributing is committed to promoting accessible recruitment as outlined in the Accessibility for Ontarians with Disabilities Act.

Royal Distributing is an equal opportunity employer and will attempt to accommodate persons with a disability in an appropriate and effective manner throughout all stages of the recruitment process.

Accommodations will be provided upon request.

Company

Royal Distributing

Location

Guelph - Head Office

Opening Date

Jan 17, 2023