- Soutenir le développement de la stratégie de marque pour MHIRJ en travaillant sur l'identification du positionnement du produit, des objectifs et des messages clés et en préparant des briefs créatifs.
- Gérer nos communautés en ligne à travers nos réseaux sociaux
- Soutenir la production et la publication de contenus via les chaînes du MHIRJ
- Soutenir la maintenance et la mise à jour de notre site Web
- Soutenir la production et la distribution de matériel tel que : des brochures promotionnelles, de la publicité imprimée et en ligne dans la presse spécialisée ainsi que du contenu de marketing direct, vidéo et de médias sociaux.
- Promouvoir notre portefeuille de marques et informer les collaborateurs internes sur notre stratégie de marque et son application.
- Soutenir les initiatives de marque MHIRJ et contrôler les applications de la marque dans toute l'entreprise.
- Soutenir la création de notre expérience de marque dans le marketing d'événements clients, d'événements industriels, ainsi que travailler avec d'autres groupes pour inclure l'expérience de marque dans d'autres points de contact client.
- Gérer nos actifs numériques (photos, vidéos et fichiers graphiques)
- Soutenir l'organisation de séance photos et vidéo.
- Un baccalauréat en marketing, en communication ou dans un domaine connexe, des études supérieures sont un atout
- Une à deux ans d'expérience en communication marketing.
- Bonne compréhension des algorithmes des médias sociaux
- Connaissance de base des outils d'édition (Photoshop, Canva, Illustrator,
- Compétences exceptionnelles en matière de rédaction et d'édition, avec un sens aigu du détail.
- Le bilinguisme (anglais et français) est indispensable, car ce poste exige une collaboration avec des intervenants au Canada et aux États-Unis. La connaissance d'une troisième langue est un atout.
- Capacité d'adaptation - souplesse pour travailler dans un environnement en évolution rapide.
- Capacité à travailler en équipe et de manière autonome et avoir la Curiosité et volonté d'apprendre et de progresser en tant que professionel
- Supporting the development of the Brand strategy for MHIRJ by identifying the product positioning, objective and key messages and preparing creative briefs.
- Managing our online communities through our social media channels
- Supporting the production and publication of content through the MHIRJ channels
- Supporting the maintenance and update of our website
- Supporting the production and distribution of material such as: promotional brochures, advertising for print and online within trade press as well as direct marketing, video and social media content.
- Promoting our brand portfolio and educating internal collaborators on our branding strategy and its application.
- Supporting MHIRJ brand initiatives and policing the brand applications throughout the company.
- Supporting the creation of our Brand experience in marketing customer events, industry events, as well as working with other groups in including the Brand experience in other customer touch points.
- Managing our digital assets, (photos, videos and graphic files).
- Supporting the organization of photo and video shoots.
- Bachelor's degree in Marketing, Communications or related field, graduate level studies are an asset
- 1-2 years of marketing communications experience (internship experiences considered).
- Strong understanding of social media algorithms
- Basic knowledge of editing tools (Photoshop, Canva, Illustrator,
- Exceptional writing and editing skills, with a keen eye for detail.
- Bilingualism (English and French) - a must, as this position requires collaboration with stakeholders across Canada and US. Knowledge of a third language is an asset.
- Adaptability - flexible to work in a fast-changing environment.
- Ability to work in teams as well as autonomous.
- Curiosity and drive to learn and grow as a professional.
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Conseiller(ère), Marketing et Image de Marque \ Advisor Marketing - Boisbriand, Canada - Mitsubishi Heavy Industries
Description
**English Description Follows French**
Conseiller(ère), Communications marketing et image de marque
Votre apport
Nous sommes à la recherche d'un(e) Conseiller(ère), Communications marketing et image de marque, aux idées audacieuses qui offrent de la valeur à nos partenaires et font progresser notre industrie. En vous joignant à MHIRJ, vous collaborerez avec une équipe flexible, dynamique et unie.
Relevant de la Directrice Marketing et gestion de la marque, ce(tte) candidat(e) sera appelé(e) à travailler sur la création, la communication et la promotion du portefeuille de marques et de services MHIRJ auprès de nos publics internes et externes et marchés cibles.
Dans le cadre de votre poste, vous serez appelé à :
Compétences clés :
En tant que candidat idéal, vous avez :
Advisor Marketing Communications and Branding
Overview
We are looking for an Advisor Marketing Communications and Branding with bold ideas that deliver value to our partners and advance our industry. By joining MHIRJ, you will work with a flexible, dynamic and united team.
Reporting to the Director of Marketing and Brand management, this candidate is responsible for creating, communicating and promoting the MHIRJ Brand and Service portfolio to our internal and external audiences and target markets.
In your role, you will be:
Key qualifications:
As our ideal candidate you have:
