Social Media Manager - Lower Mainland, Canada - Musora Media Inc

Musora Media Inc

Verified Company

Lower Mainland, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

We're looking for a Social Media Manager who understands marketing and the role social media plays within it.

Bonus if you have a passion for the piano

Who we are (Musora Media)

At Musora Media, we make playing the songs you love easier by combining great teachers, organized lessons, and practical technology with student-centred communities.

Jared Falk founded his first online lesson community in 2003 and has been steadily growing online education communities since then.

Over time Musora Media has become a multi-faceted business that includes online media properties, digital and physical products, and an online education platform with over 180,000 students.

While we love all instruments, we currently have communities for drums (Drumeo), piano (Pianote), guitar (Guitareo) and voice (Singeo) within our online membership.

Underpinning all of our efforts are two simple goals:

Create more musicians
Keep them playing longer

As a team member, you will be responsible for helping us create new musicians and developing a culture of continuous learning and self-improvement.

Who you are...
Piano players aredifferent.

We're deep thinkers, creative, and a little too self-deprecating. We can look at a musical score and see possibilities, not gibberish. And we're dedicated. After all, it takes work to play this instrument (but that's what makes it so rewarding).

Can't relate? Then this job probably isn't for you.

Nodding your head? Keep reading.

At Pianote, it's our mission to create more piano players. Because we truly believe the world is better with music.

And we're looking for someone with the marketing experience, social prowess, and musical empathy to help us connect with piano players all over the world.

We're looking for the
Pianote Social Media Manager.
You need to be creative but organized; original but on top of trends; bold but empathetic. And, ideally,
you need to play the piano.

Here's what that means

Job Overview:

The Social Media Manager is responsible for the strategy, content, and engagement for all of Pianote's social channels.

Key Duties:

You will be the sole owner in managing Pianote's social media channels:

Manage a consistent posting schedule, engage with Pianote's audience, and maintain excellent channel health on all major social platforms:
YouTube (1.3M subs): 12 videos per week
Instagram (197K followers): 12 posts per day
Facebook (513K followers): Post as necessary
TikTok (65K followers): 12 posts per day
Content Curation & Creation
Collaborate with production & creative teams to facilitate the production of original social content
Generate and edit your own engaging content
Artist Relations
We get worldclass artists at Pianote. It will be your role to help showcase these amazing talents and create content they would be proud to share
Monitor & implement organic leadgeneration initiatives
Giveaways, valuable free resources, outlining graphics & carousels
Stay up to date with emerging social trends, tools, platforms, features, and opportunities

Responsibilities:

Maintain a social media calendar for all platforms.
Maintain social media best practices across all social platforms.
Collaborate with Pianote marketing leadership for brand positioning and consistency.
Work with our Creative and Production teams to get the content you need to make an impact.
Report on social media performance each week.
Artist Relations

: Ensure you speak on behalf of Musora while interacting with artists and maintaining a positive and professional environment.

Key Qualifications:

We want to harness your strengths while supporting your development - and we're looking for somebody exceptional in a few areas:

Experience:

3+ years of social media experience.
Excellent copywriting skills.
Working knowledge of SEO and Google Analytics.

Skills, Abilities and Other Attributes:
-
Organization. Pianote has a growing team. That means you'll need to stay on top of multiple schedules, studio bookings and more to ensure we're hitting marketing deadlines. You'll have studio crews at your disposal, creative departments to help with graphics, and production teams to provide you with awesome video content. But you'll need to organize them.
-
Detail Oriented. Millions of people see the words we write and the videos we release. You need to catch spelling errors, identify schedule conflicts, and have deep empathy for our audiences.
-
Education. Ideally, you'll have a minimum of two years and preferably a 4-year degree in a business-related university program. Marketing education or training is a big boost
-
Piano Player. You love the piano, and you know how to talk about it. You know what gets piano players excited. You know what they struggle with. You know how to connect and help someone see progress.