Brand Leader - Montréal, Canada - Foodtastic

Foodtastic

Verified Company

Montréal, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

About the Company:

Founded in 2016, Foodtastic is already one of the largest restaurant companies in Canada. We have increased system sales in the last four years from less than $50mm to over $750mm.

Our current portfolio of 22 brands includes Milestones Grill & Bar, Second Cup Café, Pita Pit, La Belle et La Boeuf, and Rôtisseries Benny.

Brand Leader - Role Overview (9300 Trans-Canada Route, Saint-Laurent, QC)

Reporting to the President & CEO, the Brand Leader will ensure that the brand excels in operations and maximize Brand awareness & growth, always be up to date and exciting to customers.

Plan ways to promote and change the public perception of the brands in a positive way.

Functional Accountabilities

Act as the Main representative between the franchisor and franchisee.
Implements Brand guidelines and maintain its global image.
Ensure all aspects of Franchise Law (Where applicable) are adhered to.
Ensure that the franchisees are in compliance with the current Franchisee Agreement.
Implement and maintain the operations manual in compliance with Foodtastic objectives and FDD.
Optimize operations vs cost to maintain the right balance for both cost & operations with healthy economical practices.
Act as the brand ambassador internally and externally.
Market dynamics, competitor tactics, consumer behavior, (menu limitations), taste mindset. (Create Craveable products)
Maintain a Strong competitive Supply Chain.
Maintain corporate communications with Franchisees, lead and hold regular FAC meetings.
Respect Ad Fund Budget and set clear Advertising Objectives
Create and Maintain a yearly Marketing Calendar
Making sure with the Marketing head that branding is consistent for all advertising campaigns across all markets.
Create and maintain a strong Foodtastic Franchisee support Team
Set Clear geometric target Development Goals.

Communications & Working Relationships (Internal/ External)

Works with Training, Operations, Marketing, Supply Chain, Finance

Experience, Skills & Competencies

Bachelor's degree, or any equivalent educations in Marketing, Hospitalities, Food Industry.

years of total experience and more than five years' experience in managing a complex human resources, Marketing, Finances, Operations and business strategies.

Demonstrated experience of ethical leadership.
Outstanding verbal and written skills, and experience working with staff on all levels.
An understanding of trends and an ability to respond to customers' wishes
Creativity and an ability to produce innovative and original ideas