Senior Manager, Marketing Innovation - Montreal, Canada - CN

Description

At CN, everyday brings new and exciting challenges. You can expect an interesting environment where you're part of making sure our business is running optimally and safely―helping keep the economy on track. We provide the kind of paid training and opportunities that long-term careers are built on and we recognize hard workers who strive to make a difference. You will be able to thrive in our close-knit, safety-focused culture working together as ONE TEAM. The careers we offer are meaningful because the work we do matters. Join us

Job Summary

The Senior Manager, Marketing Innovation is responsible for building and leading the events and communications plan for Sales and Marketing. The incumbent coordinates all communications campaigns, events, and trade shows, ensuring alignment of key messages for each campaign brought forward, and espouses a global strategic view of how each campaign fits into the complete corporate communications strategy. Moreover, the incumbent creates alignment throughout the organization and plays a lead role in fostering collaboration, responsiveness, project management, and attention to detail.

Main Responsibilities

· Oversee CN's engagement at major conferences

· Work with Business Unit (BU) to identify the best platforms and conferences to support the goals of CN and maximize its investment

· Negotiate sponsorships

· Create and handle unique, highly experiential, innovative, and distinct corporate event experiences (i.e., Business Plan, Investor Day, Safety Summit, Sales Meeting) that support CN's strategic goals and objectives

· Work closely with the port authorities, terminal operators, and other supply chain stakeholders to create moments that bring together supply chain authorities to explore trends, opportunities, disruptions, and major shifts on the horizon

· Partner with stakeholders such as Association of Canadian Port Authority (ACPA), Association of American Port Authority (AAPA), various ports, Cargo M and others to ensure that CN is well represented

· Conceive and handle advertising and media programs that support the CN brand and CN's value proposition

· Ensure that CN advertising and content marketing efforts are aligned with the company's goals and creating synergies with other promotional initiatives and sponsorships

· Oversee annual media planning

· Handle external relationships with agencies and trade media partners

· Work closely with the major trade magazines to increase CN exposure in major publications in Canada, the United States (U.S.), Hong Kong, China and India

· Oversee editorial direction, design, and production of CN marketing material

· Produce digital content for CN including video, animations, and soundtrack

· Build customer engagement and advocacy to gain a deeper understanding of customers, create solid relationships, and drive more revenue opportunities

· Lead the Customer Advisory Council and develop a clear set of initiatives that will have the greatest positive impact on as many of the attending council members as possible and on CN

· Identify potential customer initiatives based on CN's Voice of the Customer feedback with a focus on innovative concepts targeted to drive profitable revenue growth or remove major customer pain points

· Develop and oversee the teams budget

Working Conditions

The role has standard working conditions in an office with a regular workweek from Monday to Friday and offers a flexible office and work-from-home policy. Due to the nature of the role the incumbent must be able to meet tight deadlines, handle pressure, and stress. The position requires frequent travel (75%) to venues and customer events in Canada and the United States (U.S.).

Requirements

Experience

Specialty

· Minimum 10 years of experience in a similar position

o Experience in leading and motivating teams

o Experience in handling digital and social media campaigns including leveraging analytical tools such as Google Analytics

o Experience with website management, publishing, and development

o Experience in communication and marketing campaign development, execution, and measurement

Education/Certification/Designation

· Bachelor's degree in Business Administration, Communications or similar

· Master's Degree in Business Administration*

*Any designation for these above would be considered as an asset

Competencies

· Demonstrates agility and drives change

· Collaborates with others and shares information

· Sets direction and inspires others

· Communicates with impact

· Identifies needs and finds solutions that create value for all stakeholders

Technical Skills/Knowledge

· Knowledge of CN's corporate strategy, mission, and vision

· Background in digital channels, including web, social, and email; Customer Relationship Management (CRM) systems and search, including monitoring and assessment using data analytics tools such as Google Analytics and Tableau

· Process management skills with the ability to self-motivate and prioritize multiple projects

· Strong technical skills to help automate all Customer Event processes

· Knowledge of Adobe Creative Suite and HTML programming*

· Knowledge of Microsoft Office (PowerPoint, Word, Excel, Google Forms, Teams, and SharePoint)*

· Knowledge in supply chain*

· Fluently bilingual, both written and verbal (English, French)*

*Any knowledge for any of the above would be considered as an asset

About CN

CN is a world-class transportation leader and trade-enabler. Essential to the economy, to the customers, and to the communities it serves, CN safely transports more than 300 million tons of natural resources, manufactured products, and finished goods throughout North America every year. As the only railroad connecting Canada's Eastern and Western coasts with the Southern tip of the U.S. through a 19,500 mile rail network, CN and its affiliates have been contributing to community prosperity and sustainable trade since 1919. CN is committed to programs supporting social responsibility and environmental stewardship. At CN, we work as ONE TEAM, focused on safety, sustainability, and our customers, providing operational and supply chain excellence to deliver results.

At CN, we are dedicated to building North America's safest, most inclusive and sustainable railroad, which includes reflecting the communities in which we operate. Research shows that candidates from underrepresented groups often don't apply unless they feel they fit the job posting at 100%. Even if you don't see yourself in every job requirement listed in a posting, we still encourage you to apply. If you require an accommodation for the recruitment process (including alternate formats of materials, accessible meeting rooms or other accommodations), please reach out to our team at

As an equal employment opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, and other protected status as required by applicable law. We thank all applicants for their interest, however, only candidates under consideration will be contacted. Please monitor your email on a regular basis, as communication is primarily made through email.