- Create and maintain a directory of official School of Business social media sites and digital media assets
- Plan, develop and disseminate compelling content for the School of Business official social media and internal communication channels to promote stakeholder engagement and involvement
- Source and create information based on content planning and calendars for social channels; generate, edit, publish, and share daily content (original text, images, or video) that builds meaningful connections and share useful information with the community
- Solicit, compile, write and edit content for social media postings, newsletters, and SharePoint site
- Evaluate current School of Business social media marketing initiatives, suggest refreshed delivery methods, and work to enhance resources
- Monitor social media accounts daily, identifying potential issues, and access guidance from Manager as needed
- Create, curate and coordinate content (photos, videos and text) for posting, including live events and announcements
- Contribute to ongoing development and implementation of user guidelines, tools and best practices for the effective use of digital media
- Track emerging trends in social media and SharePoint usage to identify new opportunities to promote School of Business initiatives and services
- Develop communications materials, for example Program Banners in consultation with stakeholders in the School of Business and other College departments
- Provide administrative and research support for School of Business communications and events initiatives
- Assists with the coordination and administration of School wide events such as College Fair, Fall & Spring Open House, DECA, and Business Awards
- Participate in School of Business events to capture engaging photos and videos while also assisting with event logistics, including registration, setup, and teardown
- Ensure program materials are updated and inventoried, such as program banners
- Ensure all materials are fully accessible (AODA compliant) and comply with copyright regulations
- Orders swag for School of Business and maintain inventory
- Collaborate with employees from across the college community to gather information regarding upcoming events
- Work in collaboration with other stakeholders within the School of Business and Web Services staff to provide support and assistance in online postings and promotion of School of Business news and service announcements
- Adhere to the School of Business service and brand standards
- In conjunction with the Manager, implement an online digital media plan that promotes programs within the School of Business to current and future students, community, and industry using a variety of channels, social media, videos, emails, and webinars etc
- Interact with users of School of Business social media channels: provide the voice of the school through timely, professional, and accurate responses to comments, questions
- Develop and maintain positive relationships with internal and external stakeholders
- Provide ongoing monitoring and identify potential issues that may impact the School of Business: ensure relevant internal stakeholders are engaged and appropriate, timely response mechanisms are used
- Two-year Diploma in Communications, Journalism, Public Relations, Marketing, Business or a related field of study is required
- Three years of relevant practical experience in communications or marketing, including creation and publishing of digital content
- Basic video and photography skills are required
- Knowledge of web posting tools, or willingness to learn
- Superior written and verbal communication skills, with demonstrated experience writing and editing web and marketing content
- High attention to detail
- Demonstrated experience exercising judgment, diplomacy and tact when dealing with confidential or sensitive issues
- Excellent interpersonal skills, with the ability to communicate positively and effectively with a variety of internal and external audiences
- Passion for digital media and ability to track emerging trends
- Strong familiarity with digital media tools such as Facebook, Twitter, YouTube, LinkedIn, Instagram, etc
- Self-disciplined with the ability to work effectively both independently and as part of a team
- Excellent organizational, multi-tasking and time management skills
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Outreach and Engagement Coordinator - Kitchener, Canada - Conestoga College
Description
Requisition Details
Support Staff Replacement Full-time Position
(First consideration for Support Staff and Academic positions will be given to internal applicants in accordance with the respective Collective Agreements)
The Outreach & Engagement Coordinator will perform a range of activities in support of communication, engagement and outreach efforts to current and prospective students, alumni, community, and department. The incumbent will work closely with the School Operations and Initiatives team and other stakeholders within the School to develop digital media content and draft communication pieces based on requests and existing plans.
Successful candidates will be required to conduct work within Ontario and must be available to work on campus as required. It is anticipated that this position will meet the needs of the department through a hybrid work arrangement with 3 days on-site, and 2 days remote, 8:30 am to 4:30 pm Monday to Friday.
Responsibilities:
Qualifications:
