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    Marketing Coordinator - Waterloo, Canada - Clearpath Robotics

    Clearpath Robotics
    Clearpath Robotics Waterloo, Canada

    3 weeks ago

    Default job background
    Full time
    Description

    Job Overview

    Reporting to the Marketing Manager, the Marketing Coordinator will assist in creating and executing marketing strategies for content, social media, and events. Your main tasks will include developing and sharing engaging content that reflects the Clearpath brand, managing social media channels, conducting research, writing and designing social media posts, as well as contributing to marketing events such as robotics conferences and tradeshows. Your responsibilities will include:
    • Creating various types of content to support lead generation and customer engagement
    • Ensuring all content is consistent with the brand's voice and guidelines
    • Managing daily social media posts to foster connections with the audience
    • Moderating user-generated content according to community guidelines
    • Developing editorial calendars and content schedules
    • Assisting in event planning and logistics
    • Supporting email marketing and e-commerce activities

    Skills and Qualifications

    • Bachelor's degree in Communications, Marketing, Business, New Media, or Public Relations
    • Knowledge of inbound marketing and SEO
    • Experience in content creation and social media marketing
    • Strong writing and editing skills
    • Familiarity with social analytics tools
    • Understanding of online marketing and major channels
    • Attention to detail and organizational skills
    • Ability to work in a fast-paced environment
    • Strong collaboration skills
    • Fluency in English

    Additional Qualifications

    • Experience in marketing, especially in a tech company
    • Proficiency in photo and video editing tools
    • Familiarity with marketing tools and platforms
    • Passion for understanding audience needs and Clearpath products
    At Clearpath Robotics by Rockwell Automation, we are dedicated to fostering a diverse and inclusive work environment.
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