Marketing Advisor - Toronto, Canada - Randstad Canada

Description

Are you a an enthusiastic and driven marketing professional with experience developing and executing campaigns? Are you looking for an opportunity to develop your skills in a leading and recognized organization? If so, we have an excellent opportunity for you We are currently looking for a Marketing Advisor to support our client, a leading Oil and Gas firm.

In this role you will work full time hours on a 12 month assignment, working in support of their North York, ON office (hybrid position).

Advantages

• Continue to develop your skills in a well-recognized organization
• Work full time hours on a 12 month assignment

Pay rate:
$42.85/hr

• North York, ON location (

Hybrid Model:
In-office: Monday, Tuesday & Thursday / Remote: Wednesday & Friday)

Responsibilities

• Lead and support the successful execution of integrated marketing campaigns across offline and online tactics and across both B2B and B2C markets.
• Work with market research and business intelligence teams to understand target consumers' needs, values, preferences, requirements, and trends and apply insights to develop effective campaigns.
• Plan, build and implement an annual marketing plan including outbound and inbound marketing activities to reach target audiences by demonstrating expertise in various areas such as: content development and optimization, advertising, events planning, social media, email, print, CRM systems etc.
• Measure marketing campaigns and initiatives via analysis of results and data (campaign results, conversion rates, traffic etc.) to help form future marketing strategies.
• Maintain good working relations and collaborate with different partners (internal clients, creative agency, brand and communications team etc.) for delivery of an effective marketing plan.
• Work closely with the agency of record to ensure best practices are applied through techniques and tools to develop effective creative and targeted campaigns based on market research, data insights and past campaigns.

Qualifications

Required:

• Minimum college level education in Communications, Marketing or related program. University education is preferred.
• A minimum of 6 to 10 years' progressive experience in a marketing capacity
• Experience in designing targeted marketing programs, solutions and/or services.
• Agency management experience
• Strong communication skills both verbal and written.
• Strong collaborative/team skills and experience in working with multiple stakeholders
• Strong business acumen in order to analyze, distil and make sense of customer data and information to drive conclusions and decisions.

Preferred:

• Post-secondary business/marketing education preferred.
• Additional marketing or digital related education and experience preferred.
• Knowledge and/or experience in digital platforms, social media and content management preferred.
• Knowledge of energy industry including energy efficiency measures/technologies/programs.
• Strong knowledge of Enbridge Gas Inc. energy conservation programs and DSM framework an asset.
• Additional business/marketing education and experience preferred.

**Some travel required

Summary
Are you interested in the Marketing Advisor position in North York? Apply online today

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada.

As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees.

In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle.

We ask that all job applications please identify any accommodation requirements by sending an email to to ensure their ability to fully participate in the interview process.