Marketing Coordinator - Delta, Canada - Regency Fireplace Products

Regency Fireplace Products

Verified Company

Delta, Canada

1 week ago

Posted by:

Sophia Lee

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Description

Who Are We?

Founded just outside of Vancouver, Canada in 1979, Regency Fireplace Products has grown to be a world leader in the design, manufacture, marketing, and sales of hearth products.

From an entrepreneurial start-up business, we've grown into a sophisticated organization of more than 400 employees across Canada, the United States and Australia; supplying over 2000 retailers around the world.

In 2016, we became a member of the NIBE Group, a global company that develops and manufactures intelligent, energy-efficient indoor comfort solutions for all types of properties.

We create amazing fireplace products focusing on our Brand Promise:
Service | Reliability | Quality | Innovation.

Simply put, our vision is:
To provide sustainable comfort and ambience that enriches everyday lives

Who works here?

At Regency, our vision has always been creating the finest of fireplace products With an ever-growing demand for our products, our ISO-9001:2015 certified head office campus includes a 240,000 square feet manufacturing facility with state-of-the-art robotic technologies and our own R&D Innovation Center, right next door.

We operate with a flat organizational structure which allows our employees to contribute to strategic initiatives. We're a diverse group of forward thinkers. We're passionate and we care about the environment and sustainability. We're on a mission to continue to create highly efficient and stunningly beautiful fireplaces.

JOB SUMMARY:

In this dynamic, fast paced environment, the
Marketing Coordinator - Maternity Leave Coverage months) is responsible for working closely with the Sales, Marketing, and Product teams to deliver projects on time with a focus on branding and customer service.

This position plays a key role in the implementation and execution of FPI's global digital marketing strategy and acts as the "go-to" team member for managing, creating, and publishing content.

DUTIES & RESPONSIBILITIES:

Content Development

Take the lead on Content Development by facilitating the development of product information content, consumerfacing articles and blog posts, website content, and social content
Support content deployment plans for FPI's digital properties: website, digital brochures, video blogs, etc.
Ensure FPI's online content reflects the tone, style and branding consistent with brand image
Develop familiarity with web content best practices specific to the home furnishing industry, including content mapping and content strategy
Identify opportunities for FPI to expand online reach and further build webtraffic, drive conversions, and improve online marketing funnel
Turn 'hallway' and 'managementteam' conversation and 'talking points' into highquality, digestible content

Social Media / Digital Marketing

Work with the Marketing Manager to develop and execute social media campaigns and initiatives
Maintain FPI's social accounts (including but not limited to Facebook, Twitter, Instagram, YouTube, Houzz)
Collaborate with content writers to develop and review social media content and content calendar
Build and manage FPI's reputation online by adhering to and improving response guidelines and policies
Identify opportunities for business and influencer outreach
Implement SEO strategies within all social media efforts with the aim to maximize inbound traffic
Maintain KPI and analytics tracking, report out on these metrics, including competitive benchmarking
Remain up to date with new/emerging technology and social media trends; provide recommendations for implementation/adoption with the aim of keeping FPI's marketing strategy cutting edge

Project Management/Customer Service/Teamwork

Support marketing project development under the direction of the Marketing Manager
Assure the completion of assigned Marketing projects accurately, on budget and on time
Planning and supporting all head office and branch location meetings including presentation design
Assure complete record keeping digitally & hard copy for all projects and programs
Respond to general inquiries with a customer service focus
Maintain professionalism and act in a manner consistent with FPI mission and guiding principles
Follow all Health & Safety programs; actively participate in Health & Safety training with the purpose of gaining knowledge and understanding
Contribute to a positive work environment focusing on Lean and continuous improvement initiatives
Other related duties and projects as assigned

QUALIFICATIONS & SPECIFICATIONS:

Abilities/Skills/Knowledge

Excellent communication skills (written/verbal) in English, with a particular emphasis on copywriting and corporate communications
Strong organizational skills; able to prioritize and effectively manage multiple tasks simultaneously
Ability to work both independently and with a team
Knowledge of advertising, copywriting, and media concepts pre