Senior Marketing and Digital Specialist (BB-A804E)

Found in: Talent CA


Everything starts with passion at the BMW Group. It turns a profession into a vocation. Enthusiasm for joint projects turns a team into a strong unit where every opinion is valued. Whatever your heart’s desire – in the BMW Group, you will find a wide range of departments and disciplines across the world where you can share your professional passion with us. We want to keep driving towards the future, so our team is currently seeking a Senior Marketing and Digital Specialist.

Reporting to the Marketing & Customer Engagement (MCE) Manager, the Senior Marketing and Digital Specialist will be responsible for the development and implementation of online and offline marketing campaigns and activities to help ensure BMW and MINI Financial Services (FS) are the provider of choice. You will be responsible for helping to define, develop, implement and monitor on a prospect/customer communications strategy that will increase Customer Satisfaction, build FS loyalty, and convert more prospects into FS Customers. You will also responsible for the management of FS Training material and content.

Specific duties include, but are not limited to:

  • Responsible for supporting the management and maintenance of the local Customer Journey Strategy for the Canadian Market.
  • Responsible for supporting the management of all aspects of FS online and offline campaign development & implementation of marketing support materials for BMW Group Financial Services including creative briefs to agencies, content approvals, and day to day management of project including timeline and budget. Responsible for the monitoring and enhancement of all communication streams to deliver a more personalized and relevant communications strategy in collaboration with the Senior Customer Engagement Specialist.
  • Work closely with the Sales Company Customer Experience and CRM function to steer any integrated FS campaigns, to ensure a high level exposure for BMW Group Financial Services products and services. Ensure all FS Operational Communication is maintained and represents the needs of the various stakeholders, working with respective Agency Partners, IT, etc. Responsible for communicating project goals, deadlines, managing budget, milestones and managing approval checklists and translations.
  • Establish and maintain efficient working relationships with agencies and organizations working on BMW and MINI brand communications, including creative and fulfillment. Ensure agencies are fully briefed on communication goals and objectives.
  • Maintain and develop all FS related training material to Retailer business partners (F&I Managers, Sales Managers, Sales Associates, etc.) for Financial Services Products and Customer Loyalty and Retention Initiatives with the BMW University framework (in-class and web based learning).
  • Develop MINI and BMW Point of Sale collateral, including brochures tactical flyers and showroom communication pieces as required.
  • Liaise on a regular basis with the relevant central marketing departments of the SF Group in Munich, and other BMW Group Subsidiaries to ensure the team is informed of all worldwide marketing communications initiatives and developments, and is in position to act on opportunities and possible synergies. Leverage centrally provided assets where possible.
  • SME of BMW Group Financial Services Corporate Identity Guidelines.
  • Ensure that BMW FS / MINI FS Marketing initiatives are integrated online through coordination with members of the BMW and MINI Brand Communications team.
  • Drive FS Website Property optimization through new approaches i.e. SOE/SEM.
  • Develop and implement Social Media activity, either jointly with the Sales Company or as stand-alone initiatives while ensuring our activities are aligned with the organization’s strategy and business goals. Work with media agencies to develop and implement effective media opportunities for selected campaigns.
  • Support the coordination and execution of Internal and Retailer events from research and planning through to execution, and post-evaluation.
  • Team member responsible for creating PR and coordination of invoices and accruals.
  • Manage the procurement of FS Retailer and Internal Promotional Merchandise.
  • Supports MCE team processes, via documentation and version control.
  • Provide general marketing support to all Financial Services Business Lines.
  • Additional responsibilities include budget management support, campaign reporting/analytics, and more.
  • Qualifications and Experience
  • University degree, preferably with a business or marketing focus.
  • 3-5 years' work experience in a similar role.
  • Experience managing creative, CRM, digital and media agencies.
  • Ability to work on multiple projects and thrive in a fast paced environment.
  • Strategic thinker with strong organizational and analytical skills.
  • Experience working in a data driven organization.
  • Proven experience leading a project from development to implementation.
  • Excellent verbal and written communication skills.
  • Project Management, including budget management experience.
  • Exceptional attention to detail and ability to meet deadlines.
  • Experience within the automotive industry would be an asset.
  • IT background is an asset.
  • Bilingualism (English/French) would be an asset.
  • Siebel CRM System experience is an asset.
  • BMW Group Canada is committed to attracting and retaining a diverse team of associates and creating an inclusive environment. BMW Group Canada does not discriminate against applicants based on race, national or ethnic origin, colour, religion, sex, sexual orientation, gender identity, or disability or any other status or condition protected by applicable federal, provincial or territorial law.

    BMW has an accommodation process in place that provides accommodations for employees with disabilities. Accommodations for disabilities in relation to the job selection process are available upon request. If you require a specific accommodation because of a disability or a medical need, or you would like to learn more about our Accessibility policies, provide feedback or request documentation, please contact

    calendar_today1 day ago


    info Full time

    location_on Toronto, Canada

    work BMW

    I expressly authorise the Terms and Conditions

    Similar jobs