Jobs
>
Toronto

    Senior Director, North America Field Marketing - Toronto, Canada - Workday, Inc.

    Workday, Inc.
    Workday, Inc. Toronto, Canada

    2 days ago

    Default job background
    Full time
    Description

    About the Role

    We are looking for a leader who has the ability to manage an impactful team, align and work across sales, marketing and development organizations effectively, while producing and managing high quality marketing programs that drive awareness and demand for the Workday Industry solutions. This important role reports to the Vice President of North America Marketing.

    Responsibilities Include:

  • Own and manage a quarterly demand pipeline goal in partnership with the sales organization.
  • Create annual marketing plans for the region designed to drive brand recognition and build pipeline for Workday's solutions.
  • Develop talent within the North America marketing organization to support growth in Canada and US segments.
  • Collaborate across departments to identify and optimize new growth opportunities for Workday, which may include exploring acquisitions, partner opportunities, expanding into new business segments, and targeting specific industries, all aimed at increasing pipeline growth and achieving revenue targets.​
  • ​​Be a trusted advisor to the North America GTM teams, aligning with the sales team on regular basis to drive planning and execution and ensuring timely and open communication channels.
  • Ensure flawless execution across all planned marketing activities, marshaling the key team members to drive successful outcomes for the business.
  • Identify audience and industry segmentation strategy; vehicle and media mix recommendation, timing and forecast of results.
  • Drive integrated marketing campaigns from inception to optimization with a cross-functional corporate marketing team. This will include demand generation, brand awareness, events, field marketing, web/online marketing, communications and creative services.
  • Work with appropriate groups (product marketing, sales, operations and strategy) to develop appropriate messaging platforms, content, and stories from which to build campaigns.
  • Analyze campaign performance and make recommendations for optimization and future enhancements​

    • About You

    Basic Qualifications:

  • Leading marketing in a high growth, technology company as North America marketing leader.
  • Experience in marketing specifically within the Canadian market.
  • 15+ years of successful marketing experience in a SaaS, enterprise software, cloud environment.
  • A demonstrable track record of team building, and leadership at Director and Sr. Director level.
  • Knowledge of B2B enterprise software market, preferably within HR and/or Financial applications and marketing to small and medium enterprise companies.

    • Other Qualifications:

  • Willing to travel within North America for 3rd party and owned events, and facilitating team building initiatives.
  • Possesses a business degree or equivalent work experience.
  • Demonstrates critical thinking and hands-on execution to drive program success.
  • Proven track record of driving integrated, streamlined marketing programs that generate pipeline growth, including specialized campaigns targeting specific industries.
  • Capable of tailoring Workday's messaging to resonate directly with Small and Medium Enterprise audiences.
  • Advocates for the integration of the customer voice throughout the marketing strategy.
  • Demonstrates a successful history of implementing creative events as part of an overarching Demand Plan.
  • Proficient in collaborating with individuals at all organizational levels, including executive management, sales, and operations.
  • Recognized as an inspiring leader in marketing best-practices, with a passion for communicating and advocating for business priorities.
  • Understands how to actively engage and nurture advocacy among C-Level audiences.

    • Workday Pay Transparency Statement

    The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday's comprehensive benefits, please.

    Primary Location: USA.CA.PleasantonPrimary Location Base Pay Range: $226,000 USD - $339,000 USDAdditional CAN Location(s) Base Pay Range: $189,700 - $284,500 CAD
  • Thomson Reuters

    Marketer, Field Marketing Activation

    2 weeks ago

    Thomson Reuters Toronto, Canada

    **The Role**:We're looking to hire a well-organized events specialist who is passionate about planning memorable events. This role sits within the Demand Activation - Field Marketing team, and is responsible for working on all aspects of events including managing event logistics, ...

  • Red Bull

    Field Marketing Specialist

    3 weeks ago

    Red Bull Toronto, Canada

    University Degree · - Fluent in English · - Permanent, Full-time · The Field Marketing Specialist (FMS), Event & Activation is responsible for aiding in the planning and execution of Red Bull's regional Field Marketing initiatives, in an effort to bring local relevance to our glo ...

  • Element Fleet Management

    Manager, Field Marketing

    2 weeks ago

    Element Fleet Management Toronto, Canada

    Get started on an exciting career at Element_ · Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business - delivering on our promise of a superior client experience. This takes hard wo ...

  • Red Bull

    Field Marketing Specialist

    2 weeks ago

    Red Bull Toronto, Canada

    University Degree · - Fluent in EnglishRed Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and ap ...

  • Dayforce

    Director, Field Marketing

    2 weeks ago

    Dayforce Toronto, Canada

    Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region. · Our award-winning Cloud HCM platform off ...

  • Dayforce

    Director, Field Marketing

    2 weeks ago

    Dayforce Toronto, Canada

    Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region. · Our award-winning Cloud HCM platform off ...

  • Wendy's

    Field Marketing Manager

    2 weeks ago

    Wendy's Burlington, Canada

    Reference Number: · **Field Marketing Manager - Canada**: · - 240 WYECROFT RD_ · - Burlington, Ontario L7L 6G4 CA_ · **Why Wendy's**: · - When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn't like any other. S ...

  • Red Bull

    Field Marketing Specialist

    1 week ago

    Red Bull Toronto, Canada

    **Company Description**: · The Field Marketing Specialist (FMS), Event & Activation is responsible for aiding in the planning and execution of Red Bull's regional Field Marketing initiatives, in an effort to bring local relevance to our global brand. Owned events, supported event ...

  • Equinix

    Field Marketing Specialist

    2 weeks ago

    Equinix Toronto, Canada

    Field Marketing Specialist · Equinix is the world's digital infrastructure company, operating 240+ data centers across the globe and providing interconnections to all the key clouds and networks. Businesses need one place to simplify and bring together fragmented, complex infrast ...

  • Red Bull

    Field Marketing Specialist

    1 week ago

    Red Bull Toronto, Canada

    University Degree · - Fluent in EnglishRed Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and ap ...

  • SAP

    Field Marketing Associate

    3 weeks ago

    SAP Toronto, Canada

    **We help the world run better** · **The Field Marketing Associate will assist with executing the go-to-market strategy for North America by supporting marketing programs and activities.** · **The role will be responsible for **understanding and supporting overall business goals ...

  • AGM Renovations

    In-field Marketing Representative

    2 weeks ago

    AGM Renovations Toronto, Canada

    Are you a personable and energetic individual with excellent communication skills and a passion for marketing? DO YOU HAVE A DYNAMIC PERSONALITY AND LOOKING FOR UNCAPPED EARNING POTENTIAL? AGM Renovations is looking for you As one of the fastest-growing renovation companies in No ...

  • HUB International

    Field Marketing Manager

    3 weeks ago

    HUB International Toronto, Canada

    About HUB International · At HUB International, we are a team of entrepreneurs. We believe in empowering our clients, and we do so by protecting businesses and individuals in our local communities. We help businesses evaluate their risks and develop solutions tailored to their ne ...

  • Shopify

    Field Marketing Manager

    3 weeks ago

    Shopify Toronto, Canada

    **Job Description**: · The Field Marketing team creates best-in-class event experiences for our largest merchant audiences at trade shows, industry events, and through our own Shopify event properties. · As a Field Marketing Manager you're comfortable working in a cross-functiona ...

  • RIMES Technologies Corporation

    Field Marketing Manager

    2 weeks ago

    RIMES Technologies Corporation Toronto, Canada

    **About Rimes** · Rimes provides enterprise data management solutions to the global investment community. Driven by our passion for solving the most complex data problems, we provide our clients with investment intelligence that powers more than 75 trillion in assets under manage ...

  • HUB International

    Field Marketing Specialist

    3 weeks ago

    HUB International Toronto, Canada

    About HUB International · **Note**: This role is hybrid in Toronto · **Responsibilities**: · Coordinate with manager on executing marketing initiatives in assigned region marketing plans · Support managing strategy logistics in marketing events (virtually & in-person) in assigned ...

  • Wendy's

    Field Marketing Manager

    2 weeks ago

    Wendy's Burlington, Canada

    Numéro de réference: · **Field Marketing Manager - Canada**: · - 240 WYECROFT RD_ · - Burlington, Ontario L7L 6G4 CA_ · **CE QUE VOUS FEREZ**: · - When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn't like any ...

  • Wendy's

    Field Marketing Manager

    3 weeks ago

    Wendy's Burlington, Canada

    When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn't like any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to flourish in thei ...

  • Red Bull

    Manager, Field Marketing

    5 days ago

    Red Bull Toronto, Canada

    **Company Description**: · The Field Marketing Manager (FMM) is responsible for building the local face of the global Red Bull brand, highlighting local relevance while staying in line with global and national strategies and priorities in their respective region. You will build s ...

  • Splunk

    Field Marketing Manager

    1 week ago

    Splunk Toronto, Canada

    Splunk is here to build a safer and more resilient digital world. The world's leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. While customers love our technology, it's our people that make Splunk stand out ...