Communications Officer - Hamilton, Canada - McMaster University
Description
Schedule
Monday-Friday, 8:30am-4:30pm, 35 hours/wk
Education Level
Bachelor Degree in related field (Communications, Public Relations Marketing)
Career Level
3 years of expereince
Should the successful applicant be a Unifor Unit 1 bargaining unit member, who meets the eligibility conditions of Article 19.02 of the Unifor Unit 1 Collective Agreement, then the Limited Term Assignment will be defined as a Career Growth Opportunity in accordance with Article 19 of the Unifor Local 5555 Unit 1 Collective Agreement.
Ranked as one of the world's top 100 universities, McMaster University is devoted to the cultivation of human potential, realized through our innovative educational programs, cutting-edge research, and the diverse students, faculty, staff and alumni who make up the McMaster family.
McMaster's Faculty of Health Sciences (FHS) has a global reputation for innovation and excellence in education and research.
The FHS communications team oversees internal and external communications to enhance the Faculty's profile and its local, national and global reputation for excellence in education, research, and patient care.
The team is expanding and optimizing communications channels to deliver innovative digital content that engages key audiences, amplifies the Faculty's amazing stories and collaborative culture, and enhances the FHS reputation.
JD #
JD1072
Title:
Communications Officer
Unit/Project Description:
This role requires an experienced writer and communicator with expertise in strategic content development, particularly for websites. The
communications officer is the content lead for the Faculty's web development projects, working with the departments to develop and implement
content plans including the organization, text and illustrations, working with technical staff of the web team, and training department users on
ongoing content development for their websites. Additional experience with developing and implementing strategic communications plans for
social media is a significant asset.
Job Summary:
Responsible for developing, implementing, and evaluating a strategic communication plan which includes marketing initiatives and incorporating new initiatives to support the communication activities and enhance the overall profile of the Program/Faculty.
Purpose and Key Functions:
- Develop, coordinate, and implement work plans and objectives for the communication and promotion of the Program/Faculty. Develop communication and strategic plans and objectives.
- Provide recommendations on the future development of communication strategy, structure, function, and activity.
- Design, build and update the Program/Faculty website. Evaluate usability and relevance and make ongoing necessary additions and changes to website content.
- Develop content, design, edit, and maintain the Program/Faculty's communications materials.
- Liaise with media and journalists and arrange interviews between various stakeholders and media.
- Liaise with internal contacts, external partners, community organizations, and other stakeholders.
- Support promotional activities, events, and publicity opportunities.
- Coordinate and communicate content requirements and production deadlines to authors for publications.
- Review graphics, edit images, and make revisions to content and layout.
- Design and execute complete graphical layout for marketing materials used to promote exhibitions and general campaigns.
- Negotiate terms of service with various suppliers, publications, distributors, and designers.
- Develop annual publicity budgets and complete expense reports for events and marketing material expenditures.
- Create financial projections and make adjustments to the communications budget throughout the fiscal year.
- Write, edit, design, and disseminate communications and marketing materials for a diverse audience in both print and electronic formats.
- Develop and maintain an inventory of the Program/Faculty's stories.
- Conduct database, literature, and web searches to locate documents and articles that can be used for reference in marketing tools.
- Update, maintain, and verify information in a variety of spreadsheets and databases.
- Attend, participate in, and facilitate a variety of meetings.
- Remain current with frequent developments in design and graphics software, social media platforms, and trends in the communications field.
Supervision:
- Ensure adherence to quality standards and procedures for short term staff and volunteers.
Requirements:
- Bachelor's degree in Marketing, Communications or related field of study.
- Requires 3 years of relevant experience.
Assets:
Required skills:
- Significant content development background, particularly writing, graphics and illustrations
- Experience using content management systems and graphics and me
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