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    Website/SEO Specialist - Toronto, ON, Canada - Dieselmatic

    Dieselmatic
    Dieselmatic Toronto, ON, Canada

    3 weeks ago

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    Description

    About Dieselmatic Dieselmatic is a cutting-edge digital marketing agency specializing in providing innovative solutions and products for commercial diesel truck repair shops.

    1 billion industry by introducing modern marketing strategies to enhance repair services.
    Our vision is to shift a lacking diesel repair industry into a tech-leading, world-class marketing industry.
    Our mission is centred on empowered teams, building industry knowledge and providing innovative services.
    supporting one another through challenges, maintaining flexibility in our approach and always helping each other grow.

    championing innovation through education, research, and creative thinking. We welcome challenges, think outside the box, and recognize failure as a stepping stone to success. Our approach to innovation is not only about being better but also about making the process exciting and fun.

    embodying a dynamic team driven by the values of problem-solving, quick action, mutual support, and the spirit of coming together.

    Join us at Dieselmatic and become a part of a game-changing solution that defines careers and transforms the industry.

    Simply put, this role is responsible for ranking Dieselmatic's Partners higher in local search.

    You'll join our agile team of SEO experts to identify strategies, techniques and tactics intended to increase the number of visitors to our Dieselmatic Partners' websites.

    The SEO team works to acquire a high-ranking placement on the results page of search engines.

    As an SEO Specialist, you will be responsible for analyzing, reviewing, and implementing websites that are optimized to be picked up by search engines.

    The SEO Specialist will conduct various testing methods in design, layout and advertising techniques to gain the most organic traffic.

    Why are we hiring an SEO Specialist?

    The ultimate purpose of the SEO Specialist is to identify, refine, implement and monitor SEO processes to continually optimize ranking for our rapidly growing Partner (client) list of diesel truck repair shops throughout Canada and the USA.

    SEO Specific

    Technical SEO - Identify, monitor and fix technical SEO issues that are impacting our website's crawl-ability and search engine ranking.

    Also, implementing proactive alerts to identify issues that might impact website performances
    OnPage


    SEO :

    Intensive understanding of all factors that contribute to OnPage SEO - Optimize website content, meta descriptions, title tags, and images for target keywords, schema, 401s.

    Ensure our websites adhere to technical SEO best practices for optimal crawling and indexing by search engines.

    Keyword Research and Strategy:
    Conduct in-depth keyword research to identify high-volume, relevant keywords that will drive qualified traffic to our Partner's sites.

    Local SEO - Fundamental technical understanding of local SEO and what are the different factors responsible for website performance and Google Business Profile (GBP) performance to enhance local conversions.

    An understanding of citation building, local schema setup, and location page structures is an asset

    Local Keyword Research:

    Conduct in-depth local keyword research to identify high-intent, location-specific keywords that will attract potential customers searching for nearby businesses.

    Stay on top of local search trends and algorithm updates, especially those from Google Business Profile (GBP).
    Claim, optimize, and manage Google Business Profile listings for our Partners. Ensure NAP (Name, Address, Phone Number) consistency across all platforms and directories.


    Citation Building:
    Build high-quality citations for our Partners across local directories, review platforms, and industry-specific websites. Utilize citation-building tools to streamline the process and track progress.

    Local
    SEO Analytics and Reporting:
    Track local SEO performance metrics like local keyword rankings, website traffic, GBP insights, and customer reviews. Analyze data to identify areas for improvement and demonstrate the value of your SEO efforts to Partners.

    SEO Analytics and Reporting:
    Track website traffic, keyword rankings, and other SEO metrics using SEO tools like Google Search Console and SEMrush. Analyze data to identify areas for improvement and measure the success of SEO campaigns.

    SEO Trends:
    Keep up-to-date on the latest SEO trends and best practices. Research and implement new strategies to improve our Partner's website's search engine ranking and organic traffic.
    CRO - Ability to audit websites, setup conversions and suggest changes to enhance CRO of the website.
    Contribute to an agile method of work culture that emphasizes innovation, adaptability, proactiveness and continuous improvement.
    Occasional meetings with Partners to discuss SEO strategy, progress and highlights.

    What technical knowledge do you need to perform in your role?
    Salesforce

    Minimum 2 years experience in SEO Specialist or similar role focusing on local campaigns
    Experience in the automotive industry is a benefit
    ‍
    Fundamental technical understanding of how search engines operate and understanding the importance of user-generated content. Evaluate and understand local SEO strategy for diesel truck repair shops
    Learn GBP and SEO-related onboarding tasks for new Dieselmatic Partners

    Define, track, and improve all Partner SEO positions
    Create, test, and implement SOPs for local SEO
    Fully Remote (Canada)
    Three day weekends every other week (every other Friday off)
    This is a remote position, you must reside in Canada to be considered.
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