- Establishe brand/product strategies, including development, implementation and evaluation of marketing plans.
- Analyze and evaluate product/brand sales and profitability to plan. Report to senior management on a regular bases, report areas of concern; develop and implement corrective action plans.
- Define the priorities within new product development. Work closely with Research and Development, regional market contacts, Audiology team, Product Marketing and Corporate Marketing for appropriate input. Approve project plans and provide product design input into and throughout the New Product Development (NPD) process.
- Manage product life cycle, from development to launch to product discontinuance. Evaluate product success, engineering changes, profitability, market penetration; recommend and approve components as required. Develop and implement required corrective action plans, including recommendations for product improvements and/or deletions.
- Analyze and evaluate new product Go-to-market strategies, work closely with the new business development manager.
- Coordinate product launch activities including product/sales training for sales personnel, customer service and customers, approving support materials, pricing, packaging, etc.
- Act as the global market contact for subsidiaries and international sales. Is able to represent the product in local launch events.
- Degree in Marketing, Business or other related discipline
- Previous sales and/or marketing experience an asset
- Ability to drive projects to completion
- Strong ability to engage a team
- Good understanding of consumer goods and new distribution channels
- Affinity with the hearing health industry an asset
- Exciting and challenging work environment
- Collaborative culture
- Opportunities for continuous self-improvement
- Opportunities for flexible hybrid model work environment
- A company that values diversity and inclusion
- Rich benefits plan including wellness benefit, paramedical (massage therapist, naturopath, and competitive compensation including variable component and employer match on pension contributions
- Mentorship program and career development plans
- We change lives through our products and services – help us make a difference
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Product Manager, OTC - Kitchener, Canada - Sonova
Description
Sonova is a global leader in innovative hearing solutions: from personal audio devices and wireless communication systems to audiological care services, hearing aids and cochlear implants. We operate through four businesses – Hearing Instruments, Audiological Care, Consumer Hearing and Cochlear Implants – and the core brands Phonak, Unitron, AudioNova, Sennheiser (under license) and Advanced Bionics as well as recognized regional brands. At Sonova we create sense by bringing sound to life.
Overview: As a Product Manager, OTC you will be responsible for product management of the Over The Counter (OTC) product line, including planning, organizing and controlling from conceptual stages through product life cycles to optimize profit, marketing, financial and corporate growth objectives.
What you'll do:
What you bring to the team:
What makes us a great place to work for:
Sonova Canada has been recognized by HRD Canada as one of Best Places to Work 2023 .
Don't meet all the criteria? If you're willing to go all in and learn we'd love to hear from you
We love to work with great people and strongly believe that a diverse team makes us better. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of race, color, creed/religion, sex, sexual orientation, marital status, age, mental or physical disability.
We thank all applicants in advance; however only individuals selected for an interview will be contacted. All applications will be kept confidential.