Associate Director, Personalization - Canada - Bounteous

Bounteous Canada

3 weeks ago

Description

Bounteous x Accolite makes the future faster for the world's most ambitious brands. Our services span Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. We are guided by Co-Innovation, our proven methodology of collaborative partnership.

Bounteous x Accolite brings together 5000+ employees spanning North America, APAC, and EMEA, and partnerships with leading technology providers. Through advanced digital engineering, technology solutions, and data-driven digital experiences, we create exceptional and efficient business impact and help our clients win.

Bounteous is leading the charge in dynamic digital experiences and is looking for the right team members to drive those results. In our ever-changing, fast-paced digital world, our approach helps brands envision, harness, and enable their online and mobile presence.

We are looking for an Associate Director of Personalization to create big-picture digital solutions and deliver transformational brand experiences. This person will work within our Marketing Services team and will be responsible for assisting our Personalization Director with achieving channel goals and growth. If you are passionate about collaborating with curious minds as help solution complex problems then we want to hear from you

Role and Responsibilities

Mature and expand the adoption of testing and personalization projects at Bounteous along with the supporting technology
Demonstrate a proven track record in developing testing and personalization strategies aligned with client business objectives
Develop comprehensive project plans detailing tasks, milestones, timelines, deliverables, dependencies, and ownership
Evaluate campaign effectiveness through report generation, insights provision, next-step delineation, and iterative testing plan refinement.
Drive accelerated activation of test and personalization strategies, ensuring ROI on CRO investment for clients
Optimize testing and personalization through robust audience segmentation strategies
Provide consulting and roadmap for website optimization and customized experience strategies to clients
Collaborate with UX/UI teams to build user journeys and finalize content for personalization or A/B testing
Maintain thorough documentation of testing and personalization processes, continually seeking areas for optimization.
Lead a team of Personalization Specialists to execute upon multiple personalization client projects
Ensure growth and top performance of assigned accounts
Oversee the configuration, administration and operation of CRO platforms to support multi-channel campaigns
Assess and audit the current state of CRO platform configuration and make recommendations for improvement
Serve as senior subject matter expert and advisor for channel team members during business development pursuits

Preferred Qualifications

5+ years of related experience in Product Management and Testing and Personalization with a proven track record of driving customer experience improvements
Bachelor's degree in Marketing, Computer Science, Information Technology or a related field required
Agency experience preferred but not required
Solid understanding of digital marketing & data reporting
Basic understanding of HTML and CSS
Basic JavaScript skills
Passion for the digital domain and use of technology to solve business problems
Ability to learn new technologies at high level to identify use opportunities
Previous work with CDPs, marketing automation, and omni-channel campaign management platforms
Experience with tag management systems and data layers
Experience working with Adobe Target, Optimizely, Adobe Analytics and/or Google Analytics
Web development experience
Understanding of database management and APIs
Be self-motivated, responsive, professional, and dedicated to customer success
Possess an innovative, problem-solving, and solutions-oriented mindset
Exceptional organizational, presentation, and communication skills – both verbal and written
Fluent in English language and is able to lead client meetings and conversations

We invite you to subscribe to our monthly and quarterly newsletters to stay up to date with the latest job openings as well as resources and tips for job seekers here .

Research shows that women and other underrepresented groups apply only if they meet 100% of the criteria of a job posting. If you have passion and intelligence, and possess a technical knack (even if you're missing some of the above), we encourage you to apply.

Bounteous is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.

In addition, you have the opportunity to participate in several Team Member Networks, sometimes referred to as employee resource groups (ERGs), that host space with individuals with shared identities, interests, and passions. Our Team Member Networks celebrate communities of color, life as a working parent or caregiver, the 2SLGBTQIA+ community, wellbeing, and more. Regardless of your respective identity, there are various avenues we involve team members in the Bounteous community.

Bounteous is willing to sponsor eligible candidates for employment visas.

For employment opportunities based in Canada:

Bounteous is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive workplace. In accordance with the Ontario Human Rights Code and Accessibility for Ontarians with Disabilities Act, 2005, accommodation will be provided at any point throughout the hiring process, provided the candidate makes their accommodation needs known to Bounteous. We welcome applications from all qualified candidates.

**Must be legally eligible to work in Canada.

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