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    ChefFe Produit Catégory Manager H/F - Toronto, ON, Canada - The Globe and Mail

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    Description
    The Globe and Mail is a national icon and one of Canada's most recognized media brands.

    We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling.

    We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce.

    We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative.

    Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs.

    We also invest in our employees' growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.

    We're seeking a Category Manager with a sharp financial perspective to drive strategy and solution-oriented marketing initiatives.

    Focused primarily on the Finance sector, this role demands dynamic leadership and industry acumen to translate market insights into innovative advertising solutions, ultimately bolstering revenue growth.

    As a Category Manager, you'll report to the Head of Digital Ad Innovation and Category Management, collaborating seamlessly across various departments.

    From Editorial and Custom Content to Sales and Marketing, your role will be pivotal in delivering deep analyses of Finance, Insurance, Education, Business, and Technology sectors.

    Proactively devise marketing insights and innovative advertising solutions.
    Analyze evolving consumer trends and business challenges within specific categories, effectively communicating insights to the sales division.
    Develop analytical frameworks supporting Sales in identifying new business prospects, leveraging internal and external research.
    Conduct thorough competitive analysis to articulate strategic advantages to advertising clients.
    Collaborate on sales strategies for top-priority client accounts.
    Provide the sales team with up-to-date competitive analysis, trends, and insights.
    Assist in crafting compelling responses to RFPs and maintaining sales-related resources.
    Minimum of 2 years of category/product marketing experience, preferably in Finance.
    Minimum 5 years of experience in marketing, sales, or media.
    Proven ability to convert analysis into insights and develop engaging product presentations.
    Experience independently driving and managing complex projects.
    Strong communication, analytical, and relationship-building skills.
    Proficiency in Microsoft Office applications.

    The Globe's mission is to deliver essential content – news, information, analysis and insights – for aspiring individuals and strong communities.

    As Canada's most respected media brand The Globe is dedicated to making a difference to Canada and you can make a difference by working with us.

    Generous vacation and flexible work arrangements
    Competitive health and dental benefits
    On-site chiropractor and registered massage therapist
    Free digital subscription to globeandmail.
    Education assistance for external training courses
    We support continuing education and provide both internal and external opportunities for training and development.


    VACCINATION POLICY:
    THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE

    As required by the Federal Contractors Program, The Globe also tracks the proportion of staff in the four Employment Equity categories (Women, Aboriginal Peoples, Persons with Disabilities, and Members of Visible Minorities) to ensure we are reflecting the areas in which we work.

    The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process.


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