Digital Marketing Strategist - Toronto, Canada - Kinectrics

Kinectrics

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Kinectrics takes pride in being consistently ranked as one of the best places to work in the energy and utility industry, where purpose and people mean as much as innovation and growth.

That's why we choose only the best and brightest to join us.

To keep pace with Canada's expanding energy and utility sector, Kinectrics has grown from a company of 300 to over 1,000 in only the last few years - and we aren't looking to slow down.

Join our diverse, supportive workplace for a rewarding career in the electricity industry.

The Opportunity

Position:
Digital Marketing Strategist

Employment Type:
Permanent

Employment Level:
Intermediate

Location: 800 Kipling Avenue, Toronto, ON

Department:
Marketing & Sales

Reports to:
Director, Strategic Marketing & Sales

Hours per week: 37.5

Number Required: 1

What We Offer

At Kinectrics, employees are recognized for their knowledge, experience, and contributions while working in a highly technical and challenging environment.

Kinectrics puts you in the driver's seat of your own career, setting you up alongside industry experts who will help you develop the skills essential to your professional growth in a dynamic, entrepreneurial, and rewarding work culture.

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Purpose: The work we do each day helps communities around the world. Find satisfaction in work that really matters, working alongside and as part of the best and brightest in the industry.
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Growth:To keep pace with Canada's expanding energy and utility sector, we are growing more each day, which means more opportunities for you. We encourage our employees to grow alongside our company thanks to a number of significant training and personal development opportunities.
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Innovation: Our staff proudly develop innovations that push the industry forward.
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Diversity: The company is dedicated to promoting diversity in its workforce, up to and including the senior management level. Our diversity committee ensures we stay up to date on leading trends and best practices, creating a desirable workspace for each and every one of our employees.
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Competitive Compensation: We offer a competitive total compensation package unmatched by most industries throughout North America.

We are looking for a self-motivated individual who is excited about becoming a key contributor within a dynamic Marketing team.

Accountabilities:
How You Will Make an Impact

The Digital Marketing Strategist will be responsible for designing, developing, and delivering digital marketing campaigns to support the growth and expansion of Kinectrics products and services around the world.

As a core member of the Marketing team, the Marketing Campaign Strategist will own and streamline our library of online/printed literature and all digital assets, website, social media, and digital marketing campaigns.

As well as bring a technical skill set using web metrics programs, Google Analytics and Google Search Console, design software (Adobe Creative suite), with experience using Google Ads, LinkedIn Ads, and marketing automation software.

General Accountabilities

SEM management, campaign optimization and maintenance, through targeting bids, creative budgets, A/B testing.
Responsible for the social media calendar and posting to the social media accounts.
Prepare, update, and manage online database of Product & Service Line literature/sales tools, including product data sheets, brochures, presentations, case studies, videos, and photos.
Works with the Senior Marketing leadership to develop and execute approved digital strategies, marketing plans and creative briefs that drive brand awareness and maintain brand equity.
Produces and deploys all Marketing content to reach our target audience. Content includes company profile, contact information, press releases and relevant news items, product & service offerings, or case studies of major projects, etc.
Report on campaigns using analytics tools, including ROI, ROAS and other relevant KPI's.
Provide status reports directly to Senior Marketing Leadership, as required.
Prepare PowerPoint presentations, newsletters, print/digital advertisements, press releases and other promotional materials as required.
Other duties as required.

What You Need to Succeed

Completion of a 3year college program in Business, Marketing, Communications or equivalent. Bachelor's Degree is preferred.
6 years' experience (minimum) in a fastpaced technical environment, preferably in the energy sector. With extensive knowledge in modern digital marketing, communications, and marketing automation software, Webinars, Google analytics, and PPC/SEM campaigns.
6 years of experience with advanced skills with all social media platforms, social media scheduling, and to enhance and promote website pages, campaigns, social media content and other media files, including any digital media.
Excellent written and verbal communication skills with solid copywriting experience in