Manager, UX and Content Strategy - Vancouver, Canada - The University of British Columbia

The University of British Columbia Vancouver, Canada

1 month ago

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Full time

Description

Job Summary

This role in the Recruitment Marketing and Prospective Student Engagement (RMPSE) team is vital for leading the development and strategy of the Undergraduate Programs and Admissions digital platforms at UBC. As the Manager, UX and Content Strategy, you will collaborate with various stakeholders to enhance the user experience and ensure engaging website content that attracts prospective students globally.

Organizational Status

This position reports to the Associate Director, Recruitment Marketing and Prospective Student Engagement, and works closely with the Manager, Student Recruitment Technology. You will oversee a team responsible for website content and marketing automation, playing a key role in promoting UBC's recruitment content effectively.

Work Performed

User experience and content development

Guides team members in creating mobile-friendly website content for both public and logged-in users.
Manages the planning, creation, and curation of website and CRM content, ensuring a seamless user experience.
Leads in delivering timely and relevant content to prospective students at every stage of the recruitment process.
Conducts usability research, analyzes data, and collaborates with stakeholders to optimize user experience.
Maintains website editorial calendars and ensures content aligns with University brand guidelines.
Manages staff and external partners contributing to website projects.

Content strategy and consultation

Develops short and long-term content strategies aligned with recruitment priorities.
Provides guidance on website content to stakeholders and collaborates with internal and external teams.
Ensures content efforts support UBC's recruitment goals and enhance the student experience.

UX writing

Writes and reviews interface copy across all touch points to improve user engagement.
Maintains a style guide for interface copy and ensures consistency in tone and voice across platforms.
Provides training on best practices for creating user-friendly interfaces.

Consequence of Error/Judgement

This position significantly influences UBC's image and reputation through digital marketing efforts. Inaccurate messaging or poor communication could impact the University's ability to achieve enrolment targets.

Supervision Received

Autonomously reports to the Associate Director, Recruitment Marketing and Prospective Student Engagement.

Supervision Given

Oversees the work of the Web Editor/Writer and the Marketing Automation and Campaign Specialist, in addition to managing relationships with external vendors.

Minimum Qualifications

Undergraduate degree in a relevant discipline and six years of marketing/communications experience, or equivalent education/experience.

Preferred Qualifications

Demonstrated expertise in digital content writing and editing, web strategies, and project management.
Experience coordinating large website projects and collaborating with diverse stakeholders.
Ability to adapt content for various audiences and understand user needs.
Proficiency in content management and customer relationship systems.
Strong problem-solving and communication skills.

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