Product Marketing Specialist - Oakville, Canada - Pelmorex Corp

Pelmorex Corp

Verified Company

Oakville, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

ARE YOU INTERESTED IN A WORKPLACE THAT HAS...

Remote Work Environment

Read more about our remote work environment here #ChooseOurOwnAdventure

Personal Spending Account

Up to $500 to spend on anything related to physical, mental or financial wellbeing (in addition to your Health Care Spending Account)

Summer Hours

Start your weekend earlier during the summer months

17 Paid Days Off (in addition to 10 Personal Days)

This includes an extra day off during the month of your birthday our gift to you

An IDEAS (Inclusion, Diversity, Equity, Awareness, Solidarity) team

Weather is inclusive, we will be too. Our IDEAS team is committed to making this happen

HAVE WE GOT YOUR ATTENTION? WANT TO LEARN MORE?
Read about us here (spoiler alertwe are the home of The Weather Network )

WHY DO WE NEED YOU? GLAD YOU ASKED...

We are looking for a Marketing and Brand Specialist who can help us establish a strong presence for our Data and Adtech products in the Digital Marketing space.

Your role will be crucial in creating and implementing effective internal communication strategies to promote product launches, updates and changes, and enhance awareness of the constantly evolving suite of Pelmorex products.

Collaborating closely with both the Product and Sales teams, you will contribute to developing and executing a marketing strategy that maintains our status as a leading player in the industry.

WHAT'S THE DAY TO DAY LIKE?:

-
Elevate the Pelmorex Brand:

Develop a proactive and strategic approach to strengthen positioning within the market, communicating the value of Pelmorex Data and Adtech across multiple outlets within the industry
Work in collaboration with the external product marketing team to plan for the fiscal year including ideation, stakeholder management, budget management and maintenance, coordination of key industry events, digital/social communication/conversations, etc

- **Develop Educational Resources & Marketing Collateral**:

Manage the development of internal and client facing communications (one
pagers, case studies, marketing insights) as it relates to new product development, releases, etc
Develop training materials and productrelated content to educate internal audiences, such as sales teams, customer support teams, and other stakeholders
Ensure that all internal productrelated communications are aligned with external communications efforts and brand guidelines

- **Understand the Competitive Landscape**:

Conduct competitive analysis and stay current within the evolving data and adtech industry to elevate Pelmorex's position and brand messaging within the market
Understand the Pelmorex product suite extremely well, providing the ability to communicate from a strong basis of market knowledge and confidence
Impeccable attention to detail, ensuring a thorough understanding of the product set, proving the ability to communicate values and differentiators in market

- **Team Collaboration**:

Execute marketing strategies and initiatives in tandem with external Product Marketing, Sales Leaders, and Account Strategists
Maintains structured communication with Product Management teams to identify the product and feature updates

WE ARE HOPING YOU HAVE:

5 years previous work experience in the product, product marketing or digital storytelling space
Skilled at creating positioning and messaging statements, marketing content and sales enablement materials
Excellent abilities in storytelling, presenting, writing, research and qualitative/quantitative analysis
Strong knowledge of digital marketing (online advertising and Martech)
Expertise in marketing of technology products in a SaaS environment
Network of contacts within the Canadian Digital Publishing and/or adtech industry is preferred
Demonstrated ability to prioritize tasks based on relative importance and urgency
Thrive under pressure and can effectively and professionally handle tough issues

BUT WHAT MAKES YOU REALLY STAND OUT IS
:

You possess strong creative thinking skills
Are adept at communicating through visuals and storytelling
Have a keen eye for detail and organization. you should

DON'T MEET ALL THE REQUIREMENTS? DON'T WORRY

INTERESTED? IT GETS BETTER
:

Wellness Program Lunchtime virtual gym sessions? Count me in
Course Reimbursement Program We want you to keep learning, so we can too
Open and transparent communication, including biweekly All Hands Meetings with our CEO
Pelmorex Learning Academy includes offerings like French, Leadership (for people leaders and nonleaders alike), yoga, mindfulness
Your mental health is important to us We partner with Inkblot for virtual counselling sessions
Frequent employee pulse surveys we value your feedback so we can continue to make Pelmorex a great place to work
Free online doctor visits ‍ with Maple Online Healthcare
While we encourage 1:1