Marketing Manager - Toronto, Canada - Grand Touring Automobiles Group
Description
Grand Touring Automobiles is the home to the most Luxurious brands in the world We are looking to fill the position of a Marketing Manager to look after our Jaguar Land Rover and Polestar brands.
In this dynamic, fast-paced environment, the Marketing Manager is primarily responsible for supporting the sales team with key marketing initiatives.
This position is also responsible for the day-to-day coordination, development, and maintenance of all digital platforms including Retailer websites, and CRM tools.
RESPONSIBILITIES
Sales Support - Support marketing campaigns under the direction of the Sales & General Manager:
- Support digital content efforts with retailer websites and digital campaigns for new car, pre-owned, and aftersales marketing.
- Accountable for all paid and organic digital marketing initiatives.
- Assure the completion of assigned Marketing projects accurately, on budget and on time.
- Plan and execute all sales events and launch events.
- Support traditional marketing efforts by coordinating print, broadcast & direct mail projects.
- Coop Marketing Claims
- Ensure OEM Marketing Policy requirements are met with the submission of invoices and proper backup documents for reimbursement upon monthly deadlines.
- Manage database of clients and prospects
- Coordinate and maintain Lead Management system
- Digital Channels - Manage the Retailer's social media channels, including overseeing the creation and tracking the performance of social media campaigns.
- Updating and maintaining website content as required
- Develop and manage local content as necessary including but not limited to all brands, SEO, service, boutique, etc.
- Ensure all Digital content is consistently branded and fully integrated with all consumer touch points.
- Coordinate with internal teams to support brand marketing
- Digital Analytics - Provide online competitive research & analysis by leveraging internal and external resources to gather relevant benchmarks for website metrics, search, social media, mobile and other associated digital touchpoints.
- Generate monthly campaign reports that reflect monthovermonth results for all digital activity.
MINIMUM QUALIFICATIONS
College or university degree. Minimum 3 years experience in Automotive Marketing.
Minimum 5 years of digital and event marketing experience including related experience in:
- Using content management systems;
- Using lead management systems;
- Social media management
- Event planning background
- Strong understanding of best practices in digital content strategies, brand digitization, and the digital development process;
- Exceptional copywriting and creative development skills;
- Excellent communication skills present ideas in a clear concise way, both written and verbal
- Ability to work on tight deadlines, under pressure, with high standards of accuracy and quality control.
- Exceptional organizational skills: ability to manage multiple projects with tightly prescribed timelines; an understanding of information systems.
- Demonstrate superior analytical skills.
- Google Analytics reporting
- Experience using Adobe Photoshop, Illustrator, and InDesign is required.
- Photography experience is an asset.
Grand Touring Automobiles offers competitive compensation plans, health and dental benefits, a new state of the art facility and much more.
Pay:
From $80,000.00 per year
Benefits:
- Company events
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- Onsite parking
- RRSP match
- Vision care
Schedule:
- Monday to Friday
- Weekends as needed
Supplemental pay types:
- Overtime pay
Experience:
- Marketing: 5 years (preferred)
- Digital and
Adobe Creative Suite: 2 years (preferred)
Work Location:
In person
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