Channel Marketing Manager - Toronto, Canada - Picton Mahoney Asset Management

Picton Mahoney Asset Management

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Channel Marketing Manager

Great Place to Work 2020, 2021, 2022, 2023 | Best Workplaces in Financial Services & Insurance 2020, 2021, 2022, 2023 | Best Workplaces for Mental Wellness 2023 | Best Workplaces for Giving Back 2022 | Best Workplaces for Women 2021 | Best Workplaces for Inclusion 2021 | Best Workplaces in Ontario 2020 and 2021_

Our Company

Picton Mahoney Asset Management ("PMAM") was founded in 2004 to provide unique investment solutions to institutional, retail and high net worth investors in Canada and around the world.

We are proud to say that we are 100% employee-owned and manage approximately $9.6 billion in sub-advisory, pension plan and hedge fund assets on behalf of our clients.

The core values at Picton Mahoney guide the employee experience and contribute to the culture which fosters strong, transparent relationships.

Why Work at Picton Mahoney
?

Picton Mahoney Asset Management is a place where employees can be proud of building a rewarding career that offers growth and the opportunity to evolve within a supportive culture that focuses on professional development.

Over the past 15 years, we have learned from feedback and have developed strategies and programs that enhance employee engagement and improve the employee experience.

As our values state:
_We work together; fully engaged and aligned. We support each other, and our actions contribute to the strategic goals of our firm.

We are highly focused on continuous improvement while driving positive change and stronger results across our team and the firm.

We believe in _integrity and always "doing the right thing" for our clients, colleagues and the firm. We are committed to performance, excellence and winning.

At Picton Mahoney, "stepping up" is an action, not a thought, which results in the development and implementation of those ideas.

We accept full responsibility for personal performance and results.

We believe in being open when providing and receiving feedback, because it makes us better at what we do best.

_

The Opportunity

Responsibilities of the Role

Create and execute marketing campaigns and tactical communications targeted at clients and prospects in both the B2B and B2C space.
Work in collaboration with product marketing and content marketing to develop marketing collateral, including sales tools, brochures, and digital assets to support channel partners' sales efforts.
Partner with digital marketing to build customer acquisition digital journeys.
Ensure consistency and brand compliance across all channel marketing materials.
Monitor and analyze marketing performance: Establish key performance indicators (KPIs and metrics) in partnership with channel partners to measure the effectiveness of channel marketing activities.
Track and analyze data to evaluate the performance of channel marketing programs and campaigns.
Provide regular reports and insights to management, highlighting successes, areas for improvement, and recommendations for optimizing channel marketing efforts.
Work closely with sales teams to align channel marketing strategies with sales goals and objectives.
Coordinate with the marketing team to integrate channel marketing initiatives with broader marketing campaigns.
Connect regularly with key sales partners and stakeholders within the business to provide updates on all marketing activity and obtain feedback on how to optimize initiatives.
Work with key stakeholders in the business to build a calendar of events and provide a marketing strategy / support for our attendance at those events.
Develop highly effective strategic sales integrated marketing programs aligned to business stakeholder goals to drive leads, awareness, and revenue.
Develop annual and quarterly marketing plans in association with key sales partners and work closely with the marketing team to align, plan, and execute including management of endtoend campaign processes to drive new business.
Simplify and improve marketing resources, sales enablement tools and training where necessary.
Executes PMAM marketing strategic initiatives, driving related activity, projects, and tasks to completion within specified timelines.

The Qualifications and Experience Required

A minimum of 5+ years of marketing experience within financial services, including experience in channel marketing and campaign development).
University degree in Marketing, Communications, Commerce or Finance preferred.
Postgraduate certification such as an MBA, CFA, PMP considered an asset.
Possess solid understanding of workflow related to financial services marketing.
Strong proficiency in Microsoft Office Suite and project management tools (we use Asana).
A knowledge of HubSpot, Seismic, and/or the Adobe Creative Suite is considered an asset.
Highly motivated and positive team player, who thrives under pressure, has incredible time management skills, has a passion for marketing excellence, cont