Digital Marketing and Communications Specialist - Winnipeg, Canada - University of Winnipeg

University of Winnipeg
University of Winnipeg
Verified Company
Winnipeg, Canada

3 days ago

Sophia Lee

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Sophia Lee

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Description

The PACE department provides education and training for adult learners during the day and evening in a wide variety of part-time and full-time program areas using delivery methods of live in-person, live online and online asynchronous.


Responsibilities:


  • Design marketing automation and optimization elements.
  • Implement Salesforce updates for recruitment, admissions, and data reporting.
  • Contribute to cost benefit analysis and business case development.
  • Ensure security and integrity of Salesforce, Account Engagement, and PACE's website.
  • Supervise and guide the PACE webmaster in CMSbased web page creation and editing.
  • Build communication architectures between systems and program workflows.
  • Maintain Web Content Accessibility Guidelines adherence and provide technical training/documentation.
  • Act as an expert on Digitary's digital badges, Zoom webinars, and system architectures.
  • Analyze, translate, and validate improvement requests into system/business requirements.
  • Develop operating procedures, maintenance documentation, and conduct regular audits.
  • Define system maintenance contractual terms through technical requirements.
  • Lead projects by providing mentorship, measuring digital marketing campaign performance, and proposing optimization strategies.
  • Identify marketing data trends and evaluate emerging technologies.
  • Enhance endtoend customer experience across channels.
  • Collaborate on marketing/content calendar creation and suggest Marketing Systems Strategy improvements.
  • Recommend website performance enhancements and research marketing practices for brand visibility.
  • Establish, implement, and evaluate short
- and long-term marketing goals aligned with organizational objectives.

  • Create timelines, execute digital/print marketing campaigns, and devise sales and service team communication strategies.
  • Ensure brand message consistency, oversee ads, and coordinate photoshoots.
  • Supervise updates to PACE's website, social media platforms, and publications.
  • Act as the main contact for external marketing and promotions.
  • Oversee production, packaging, and distribution for international and domestic recruitment materials.
  • Cultivate relationships with stakeholders and collaborate on marketing initiatives.
  • Ensure coordination among crossfunctional teams and gather student feedback/data for strategies.
  • Engage in professional development related to areas of specialization through seminars and associations.

Qualifications:


  • Undergraduate degree, preferably related to marketing, public relations, or communications.
  • Specialized training in electronic media communications and website management/development.
  • 3 years' experience in a professional writing or content creation capacity.
  • 3 years' experience working with social media platforms in a professional setting.
  • 3 years' experience with photography and/or videography in a professional setting
  • 3 years' experience working with websites and content management systems (familiarity with HTML & Drupal is an asset).
  • 3 years' experience in crossplatform configuration and management, specific to the requirements of communication architecture planning and automation workflow an asset
  • 3 years' experience in programming automation workflows in Account Engagement (formerly Pardot) an asset
  • Excellent ability to utilize technology and learn new technology.
  • Ability to leverage technology for marketing and communications.
  • Understanding of continuous improvement and building efficiencies into strategies and processes.
  • Excellent written and oral communication skills.
  • Leadership acumen
  • Demonstrated working knowledge of layout, design, and branding best practices.
  • A good working knowledge of the university environment is an asset.
  • Proficiency in Adobe Photoshop and Adobe Acrobat; familiarity with Adobe Creative Suite is advantageous.
  • Effective collaboration with internal and external stakeholders.
  • Knowledge of and sensitivity to the issues and experiences of adult students from diverse cultural backgrounds
  • Knowledge in conducting research (qualitative and quantitative)
  • Knowledge of University of Winnipeg, PACE Professional Studies area an asset
  • Ability to work well under pressure, manage tight deadlines and frequent interruptions, and prioritize work assignments to meet fast turnover timelines.
  • Demonstrated organizational skills and meticulous attention to detail.
  • Strong client service and relationship building skills.
**An equivalent combination of education, experience, skills, knowledge and abilities may be considered.


Condition(s) of Employment:


  • Must be legally entitled to work in Canada.
  • Ability to work flexible hours when required.
**The salary range for this position will be from $63,008.40 to $87,269.00 annually.
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