Account Manager - Toronto, Canada - AdParlor

AdParlor

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Our unique approach to media buying, paired with world-class customer service, creative minds and proprietary technology, drives measurable differences for our clients.

Founded in 2008, we were one of the first in the Facebook Marketing Partner world and now have partnerships with a variety of media platforms including Pinterest, DV360, LinkedIn and more.

The Account Management team sits in both Kansas City and Toronto but our expertise in working remotely makes us feel like one.

This team member will work closely with several internal groups—most frequently the Campaign Management and Sales teams—and can be in either location.

The Account Manager reports into the Account Director role.

Why work with us?

Our team is at the forefront of the marketing landscape, focused on providing our clients with groundbreaking solutions and exceptional service every day.
We work with some of the most innovative direct marketers and agencies in the world. These partnerships encourage a resultsoriented approach and ensure the learning never stops. Same goes for the fun. Check out our client list on our website
We foster the growth of each team member and help to ensure your career path continues in a positive direction.
AdParlor works with the latest technology and measurement solutions and has access to platform alphas and betas. Innovation is one of our core values.
Learn from the best Our teams are composed of some of the smartest and most supportive people in the digital advertising space. We know this because our clients and platform partners tell us constantly

What will you do?
1.

Account Ownership:

Own the success of the campaigns you manage, working as part of the Account Team to ensure a top-notch client experience.

Act as both a friend and business partner to some seriously cool brands.

3.

Strategic Account Management:

Maintain strong relationships with client-side senior level staff; have a thorough understanding of client KPIs and how AdParlor plays a role to move the needle against these goals; work with the Campaign Management team to lead business reviews as needed; gather feedback and act upon it as necessary.

Think creatively and strategically.

4.

Tactical Media Planning:

Work with clients to understand their media buying KPIs and develop/recommend tactical strategies to achieve these goals; aid in identifying which media platform(s) and media ad units will best suit client goals and key performance indicators; liaise with any key stakeholders to inform creative recommendations; develop a clear and concise plan which establishes target audiences, flight dates, creative requirements, budgets, and success measurement.

5.

Campaign Management:

Work closely with the Campaign Manager to partner as an internal and external expert on the Account Team when it comes to measurement, performance optimizations and best practices for advertising on Facebook, Instagram, Twitter, TikTok, Pinterest, LinkedIn, Snapchat, YouTube and Programmatic display.

Act as final review on campaign builds to ensure the highest quality work going out the door.

6.

Account Growth:
Develop thought leadership in account growth opportunities; pitch new ideas (both tactical and strategic) to grow book-of-business; work with the Campaign Management team to develop testing agendas; meet client growth goals; conceptualize, develop and present programs that will help partners achieve their objectives (but often blow them out of the water)

7.

Social Industry Knowledge:

Stay on top of all best practices for ad creation and targeting; inform clients on latest product and industry updates and strengthen client product knowledge; understand the competition and ever-changing client goals within the social advertising industry.

In general, just really know your stuff

8.

Cross-functional Coordination & Support: Coordinate with internal teams to grow what is working, inform improvements and support various needs including marketing, creative, finance, etc.

Requirements:

What are we looking for?

25 years of working experience in the online advertising industry
Strong account management experience with emphasis of analytics and problemsolving
Experience working with social advertising (Facebook/Instagram, Snapchat, Pinterest, TikTok, etc.)
Experience with media buying or otherwise technical knowledge of social media campaign management a plus.
Serious skills in Excel (Including advanced comfort with pivot tables, formulas, and functions) but Word and PowerPoint are important as well
Able to find solutions and deliver results within a rapidly changing, entrepreneurial, technologydriven culture

Benefits
At AdParlor, we like what we do, and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes In addition, we offer a fully stocked kitchen, catered lunch two days a week, and our team keeps the calendar stocked with