SEO Content Specialist - Toronto, Canada - Wise Publishing, Inc.

Wise Publishing, Inc.

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Wise Publishing is a digital publisher of personal finance advice and information aimed at helping Americans and Canadians make sense of finance.

We're a group of talented, passionate people who believe that consumers deserve the best possible information to help them make smart choices.

About The Role

Wise Publishing is seeking a SEO Content Specialist to help make our website the best in class.

Reporting to the Manager of SEO, the SEO specialist will be responsible for monitoring website performance and planning improvements so we can stay ahead of our competition.

This role will achieve this by:

Identifying issues that may impact our overall site health
Managing our process for garnering backlinks
Planning and executing opportunities for website optimizations

Who should you be, ideally?

36 years immersive experience within SEO
Keep up with all the latest SEO and Google trends
Deep understanding of how the search algorithms work
Deep understanding of analytics
Understanding of html and where to optimize for search
Experience with the following platforms: GA, AhRefs, SEM Rush, Screaming Frog

What tools should you know?

Google Analytics
Search Console
HTML
AhRefs
SEM Rush
Screaming Frog
Excel
BI tools

Responsibilities:

Create and implement ongoing link building campaigns and backlink audits
Own Google Search Console and fix any errors
Implement technical SEO best practices, such as canonicalization and redirects
Monitor domain authority and rankings, benchmarking against competitors
Evaluate opportunities to optimize page speed and correct core web vital issues
Deeply understand and own the organic performance of both our dot com and cot ca properties
Help with content ideas through keyword research and website usability patterns
Optimize content for EAT and YMYL strategies
Help develop and implement programmatic SEO pages
Work with vendors to audit the optimize site structure
Audit and manage site schema
Keep abreast of SEO trends

Preferred to Have: