Communications Officer, Advancement - Waterloo, Canada - University of Waterloo

University of Waterloo

Verified Company

Waterloo, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Overview:

The Communications Officer, is a key member of the Advancement Team, and will deliver creative, tactical planning, implementation and project management of integrated communications plans, projects and strategies to increase alumni engagement, raise philanthropic support and build Waterloo Champions.

Reporting to the Senior Communications Officer, the Communications officer works as part of a dynamic and integrated team within Advancement and with campus partners, to thoughtfully and effectively engage our community of alumni, donors, prospects, through compelling communications using various channels.

The Communications Officer is accountable for the planning, project management, delivering, evaluating and reporting on the impact of digital marketing and communications strategies to inspire and engage alumni, donors and prospects, This role is responsible for developing a digital content strategy, ensuring the creation of compelling content, accuracy and a dynamic user experience of online content while managing the day to day website content creation and maintenance.

The role manages social media planning for Advancement, in partnership with Science Communications, and Advancement colleagues.

Responsibilities:

Create, plan and execute creative digital and social content for all Advancement audiences

Proactively writes, manages, curates, copy edits and updates content for Advancement websites, online community engagement platforms, and social media channels
Creates digital communications strategies and sets tactical plans to deliver on objectives Job Description
Manages the Advancement websites and establishes a content strategy, including daytoday content creation and maintenance, regular content audits and supporting web maintainers via editing support and best practices
Acts as Advancement's lead for the Waterloo Content Management System (WCMS) and attends monthly Web Advisory Committee meetings to represent Advancement
Looks for ways to improve the online user experience, working collaboratively with colleagues on web best practices, information architecture, usability etc.
Creates an Advancement social media strategy, and develops and executes compelling social media plans and creative content that promotes Advancement initiatives and inspires alumni and donor engagement
Provides social media support and training for colleagues in support of events/activities
Identifies and develops targeted and creative approaches for the integration of print, digital and video strategies
Remains current on issues, trends, technologies, demands and approaches in digital marketing and communications
Proactively explores and suggests creative ways to tell our story and expand our audience reach and engagement
Ensures all strategies and content aligns with the University of Waterloo brand platform and supports the needs of Advancement

Collaborates, advises and consults

Uses digital and social media expertise to provide advice on strategic and integrated communications plans to develop audiencespecific content that will best resonate with audiences and maximize results
Works collaboratively as member of Advancement Marketing and Communications team to strategically support Advancement and University goals
Works closely with the Marketing and Communications team to ensure accuracy, consistency and integration of messaging
Works closely with campus partners, including Faculties, colleges, and units such University Relations on projects, in a highly collaborative and creative environment
Provides high level of customer service internally and externally to support relationship cultivation and engagement with Waterloo
Provides creative direction to Creative Services or thirdparty vendors on writing, design, photography and videography
Participates in communications committees/working groups as needed

Manages digital marketing and communications projects

Coordinates the marketing and communications strategy and execution of existing and new digital initiatives, and collaborates in the planning, developing and implementing of digital projects, in partnership with colleagues
Oversees the development of the strategy for the alumni and friends online engagement platform
Coordinates and art directs photography and video projects as needed; works collaboratively with colleagues who may be the project lead
Create content for events using iModules

Other

Hires, coaches and manages coop student and junior contract staff, as needed.
Provides backup copy writing and editing services as needed
Assumes roles in special projects or committees, as assigned
Provides social media or event support for key Advancement events including Reunion/Alumni Weekend, Convocation and President's receptions, as needed
Engages in active, ongoing learning by seeking opportunities for ongoing training and professional development (ie: industry articles and blogs, webinars, conf