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    Sales Manager – Future Opportunities - Toronto, Canada - Labatt Breweries of Canada

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    Full time
    Description

    Dreaming big is in our DNA. It's who we are as a company. It's our culture. It's our heritage. And more than ever, it's our future. A future where we're always looking forward. Always serving up new ways to meet life's moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

    Welcome to our future opportunities listing While we may not have a position available at the moment, we're always on the lookout for talented individuals to join our team. By applying here, you're expressing your interest in potential future opportunities as a Sales Manager in Ontario.

    COMPANY:
    Founded over 175 years ago, Labatt is one of Canada's founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.

    WHY LABATT:
    As one of Canada's Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.

    Job Responsibilities

  • Leveraging commercial resources to grow district volume and share
  • Execution of National sales strategy and standards – distribution, promotion and merchandising
  • Delivering against business targets for the district (volume, share, distribution, profit, cost management)
  • Developing strategic choices and resource allocation within the district and taking into account the impact of decisions on customer, brand equity, share, Labatt reputation, distribution and the competitive environment
  • Managing the execution of Brand programs
  • Providing feedback and input on brand programs, channel strategies and tactical marketing initiatives
  • Managing annual district budget and market spending in excess of $600K
  • Leading sales team in territory analysis and annual planning
  • Target setting and cascading for sales team, district and region
  • Preparing and executing Daily, Weekly & Monthly District Meetings
  • Coaching, developing and performance management for Territory Managers and Sales Representatives
  • Representing Labatt in the community
  • Job Qualifications and Competencies

  • A university degree in Business, Commerce, Marketing or related field
  • 7-10 years in sales within CPG or beverage industry. Related package goods or beverage alcohol marketing experience, an asset
  • Experience leading & developing teams
  • Category management knowledge
  • Understanding of trade math (ROI, margin, markup, days inventory)
  • Advanced Excel & problem solving skills
  • Excellent communication skills, both verbal and written
  • Knowledge of Liquor Board rules and regulations
  • Solid Sales and Marketing knowledge and experience
  • Strong business acumen
  • BENEFITS

  • Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs.
  • Additional flex credits for healthcare or wellness spending accounts
  • Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future.
  • Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave
  • Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.
  • An annual allotment of Beer and Beyond-Beer products for employees
  • EQUAL OPPORTUNITY EMPLOYER

    At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.

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