Chief Marketing Officer - Vancouver, Canada - International House Vancouver

International House Vancouver
International House Vancouver
Verified Company
Vancouver, Canada

1 week ago

Sophia Lee

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Sophia Lee

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Description
Chief Marketing Officer


Position Overview:


As the Chief Marketing Officer (CMO) at Net Pacific Group, you will be responsible for developing and executing comprehensive marketing and partnership strategies to drive enrollment growth, enhance brand visibility, and achieve organizational objectives.

This role requires a strong blend of strategic thinking, creativity, leadership, and a deep understanding of the ESL and career college education.


Key Responsibilities:

  • Marketing Strategy Development:
  • Develop and implement a cohesive marketing strategy aligned with the institution's goals and target market.
  • Conduct market research to identify opportunities, competitive landscape, and student preferences.
  • Define marketing objectives, KPIs, and budgets to guide marketing initiatives.
  • Brand Management:
  • Develop and maintain a robust institutional brand image and ensure consistent brand messaging across all marketing channels.
  • Oversee the development of marketing collateral, website content, social media presence, and advertising materials to communicate the institution's value proposition effectively.
  • Monitor brand perception and make necessary adjustments to enhance brand reputation.
  • Enrollment Growth:
  • Develop and execute marketing campaigns to attract prospective students, focusing on domestic and international markets.
  • Collaborate with admissions and recruitment teams to optimize lead generation, nurturing, and conversion strategies.
  • Digital Marketing and Analytics:
  • Lead digital marketing initiatives, including website optimization, search engine marketing, social media advertising, and content marketing.
  • Track, analyze, and report on marketing campaign performance using key metrics and analytics tools.
  • Use datadriven insights to refine marketing strategies and improve campaign effectiveness.
  • Public Relations and Communication:
  • Develop and maintain relationships with media outlets, educational organizations, and key stakeholders to enhance the institution's visibility.
  • Plan and execute PR campaigns, press releases, and events to generate positive media coverage.
  • Ensure effective internal and external communication channels to keep students, faculty, and staff informed about marketing initiatives.
  • Team Leadership:
  • Recruit, mentor, and manage a highperforming marketing team, fostering a culture of collaboration, innovation, and continuous learning.
  • Provide guidance, feedback, and professional development opportunities to team members.
  • Coordinate crossfunctional efforts with other departments to align marketing strategies with overall institutional goals.

Qualifications and Skills:

  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).
  • Proven experience as a marketing leader in the education industry, preferably within ESL or career college settings.
  • Strong understanding of the education markets (Japan, Korea, China, Taiwan, ASEAN countries, Europe, and LATAM), including trends, challenges, and student recruitment strategies.
  • Proficient in developing and executing comprehensive marketing strategies across various channels.
  • Demonstrated expertise in digital marketing, including SEO, SEM, social media, and content marketing.
  • Experience with marketing analytics tools and datadriven decisionmaking.
  • Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders.
  • Strong leadership and team management capabilities.
  • Creativity, innovation, and a passion for education.

Note:

The job description provided above is a general outline and may vary depending on the specific needs and requirements of the ESL and Career College.


Remuneration:
Competitive salary package with incentives.

  • We thank all applicants for their interest; however, only those under consideration for the role will be contacted, and priority will be given to Canadian citizens and permanent residents._

Salary:
$60,000.00-$90,000.00 per year


Benefits:


  • Extended health care

Flexible Language Requirement:

  • French not required

Schedule:

  • Monday to Friday
  • Weekend availability

Supplemental pay types:

  • Bonus pay

Ability to commute/relocate:

  • Vancouver, BC V6A 3X3: reliably commute or plan to relocate before starting work (required)

Education:


  • Bachelor's Degree (preferred)

Experience:


  • Marketing: 5 years (preferred)

Language:


  • English (preferred)

Work Location:
In person
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