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Product Marketing Specialist - Markham, Canada - Renewable Energy Grid Solutions

Renewable Energy Grid Solutions

Verified Company

Markham, Canada

4 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Essential Responsibilities:

Build and manage an NPI calendar, deliverables and deadlines following a commercialization process
Develop product positioning and messaging for the various buyer personas that differentiates Grid Automation product offerings from that of the competition
Create and execute strategic tactical marketing programs that engage, educate, and retain customers, drive demand, and support revenue and business goals with a focus on new product introductions.
Identify and detail appropriate marketing channels/tactics that drive sales and generate brand awareness
Effectively communicate plans and metrics regularly to marketing, product management and sales leadership
Work with design and web development teams to ensure that marketing programs are accurately reflected on our website, and that all required product collateral, including our ecommerce platform, are fully in place

Required Qualifications:

Bachelor's degree in engineering, marketing, or business, or equivalent B2B work experience
Minimum of 10 years of B2B experience with a deep understanding of B2B marketing best practices

Desired Characteristics:

Proven track record of managing and delivering multiple successful commercialization programs
Experience working with product management, technology, supply chain and technical support teams around the world
Strong written and verbal communication skills in English
Passion for customer success, helping customers solve their challenges and grow
Creative problem solver, and are both analytical and entrepreneurial in your thinking
Internally motivated and enjoy working both independently and in teams
Possess the ability to prioritize multiple tasks and meet deadlines with demonstrated initiative
Excellent grasp of digital marketing presence and strategy
Experience with social media marketing, measurement, and practices
Highly collaborative individual with proven ability to work well in a matrix organization
Proficient with the Microsoft Office suite, including Word, PowerPoint, Outlook, Excel
Strong analytical thinker with mindset of optimization and testing

Additional Information:

Relocation Assistance Provided:
No

Grid Automation Nam Finance Coop